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Scooped by Gerrit Bes
November 29, 2013 4:38 AM
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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Latest Social Media News | Scoop.it
From econsultancy.com - November 28, 2013 7:37 AM
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
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yeohyc's curator insight, November 28, 2013 9:04 AM

You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise". 
Mariale Peñalosa Arguijo's curator insight, November 28, 2013 5:52 PM

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Scooped by Gerrit Bes
June 4, 2013 2:48 PM
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Why your CEO should be plugged into the social mediasphere

Why your CEO should be plugged into the social mediasphere | Latest Social Media News | Scoop.it
From econsultancy.com - June 4, 2013 6:30 AM
It would be impossible for the modern CEO not to recognise the value of social media in keeping their company at the forefront of their market.
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