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Scoop.it!
A new look at the narrative in legal settings with reactions from two trial consultants. To begin, researchers in the area of story-based persuasion draw a distinction between argument-based persuasive communications, also referred to as rhetorical communications, and story- or narrative-based persuasive communications.
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Scoop.it!
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Olivier Lefèvre's curator insight,
February 7, 2016 3:41 AM
Importance d'une belle histoire à raconter ...avec du contenu ! 
Visionalyst's curator insight,
February 8, 2016 10:01 AM
La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art. |
