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Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Rescooped by Jesús Hernández from MarketingHits
June 7, 2013 3:52 PM
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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Information Technology & Social Media News | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss, Brian Yanish - MarketingHits.com
Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

Rescooped by Jesús Hernández from BUSINESS and more
March 20, 2013 5:26 PM
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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | Information Technology & Social Media News | Scoop.it

The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.

The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.  

 

As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.


Via Martin Gysler
David Bennett's comment, April 19, 2013 9:31 AM
I am doing a course on gamification at Coursera that you might find interesting
David Bennett's comment, April 19, 2013 9:31 AM
Here's the link https://www.coursera.org/course/gamification
David Bennett's comment, April 19, 2013 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.