Japanese Travellers

As Shopify is making further moves in Asia, Asian countries like Japan become a hot cake for Shopify merchants to expand. Here we'll uncover the potential of Japan in term of online shopping so you have better understanding of this promising market.

The Japanese beer brand The Premium Malt’s by Suntory is gaining popularity in Japan for its distinctive quality of the foam, which even allows images to be printed on it. The company is planning to promote the brands in New York this summer.

With wage growth still anemic, retailers have long been reluctant to raise sticker prices for fear of scaring off customers more used to years of deflation.

“As a whole, they are one of the best tourists that we have."

The Prime Minister of New Zealand, Jacinda Ardern today officially relaunched the ‘Game on English’ programme …

Prepared by the New Zealand Embassy in TokyoHealthy, safe, functional food and beveragesFood and beverage (F&B) purchase decisions in Japan are primarily driven by health, taste and freshness. New Zealand F&B companies are well placed to capitalise in a rapidly growing functional and healthy food...

New research from BCG finds the world's consumers are more diverse than expected. Here's what this means for brands pursuing global markets.

During this season, the Japanese beauty sector creates many “limited” items to attract customers: namely, the Valentine Commercial War. Japanese beauty brands target those who plan to send gifts to their partners on Valentine’s and savvy consumers who are attracted by the limited items. With a consideration to the sales growth in the beauty sector in Japan due to Covid, it can be expected that this year, the Valentine Commercial War will be even more intense. In this blog, our guest writer Kajal Gosain provides her view to the highly competitive Japanese beauty sector and Tokyoesque will provide insights on how non-Japanese beauty brands can be more competitive in the Japanese market. 

Chopsticks are technically the major eating utensils for the four East Asian countries; China, Japan, Korea and Vietnam. Many Southeast Asian cultures use spoon and fork for many dishes and may employ chopsticks for noodles. In this article, we discover the do’s and don’t’s culture and tradition of the humble chopsticks.

Deploy both digital and traditional platforms to reach tourists, use chat apps, tell stories, and inject fun in ecotourism.

TOKYO: On Jan 1 at a shrine in the leafy suburb of Asagaya in west Tokyo, Michiko Kubo and her husband, each wearing two face masks, joined a long line of worshippers all standing a metre apart to welcome 2022.

Despite some of the toughest pandemic travel restrictions in the world, a Japanese airline is experiencing such a massive surge in demand for flights to Hawaii that it is bringing back its Airbus A380 superjumbos to increase capacity on the popular route from Tokyo Narita. It was feared that the pandemic would be the end…

Transportation reservations have increased sharply compared to a year earlier, although they have not recovered to pre-pandemic levels.

Japanese consumers are displaying strong interest in personal care products filled with essential oils. Against this backdrop, the Japan skincare market is projected t

NAHA, Japan -- No sooner had Okinawa crossed a tourism milestone than the coronavirus pandemic closed Japan's borders. Now, as the leading Japanese re

Japan started to accept students, and business people who have a sponsor in March. The handful of allowed arrivals need to present proof of a negative PCR COVID-19 test taken within 92 hours prior to

Japan has been heavily criticised in the past for its extraordinarily high use of plastic and dependence on fossil fuels, however, we’ve also seen the nation try to carve out a new global image for itself by investing in greener technologies, reducing its carbon consumption and tackling global environmental issues.

Tsuyoshi Notani, Managing Director at JCB International (Europe) Ltd., takes a deep dive into the behaviours of Japanese cardmembers, revealing how European payment providers and merchants can better cater for their needs

Japan’s Prime Minister Fumio Kishida has announced plans to fully lift coronavirus restrictions on March 21 as new infections driven by the highly contagious omicron variant slow

Japanese companies are generally reluctant to pass higher costs on to price-sensitive consumers, but many feel they have no choice and prices on a slew of products are on the rise.

Consumer mobility in Japan plummeted at the start of the year. Levels started falling even before Omicron became widespread.

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Advertising In Japan: The truth behind cultural influences on Japanese consumer behaviour Japan is one of the largest advertising markets worldwide with tremendous potential for domestic and international businesses. The industry accounts for more than 1% of the country’s nominal gross domestic product (GDP). In the digital era, agencies are increasingly using data to interpret audience behavior, yet advertising in Japan is heavily influenced by the unique socio-cultural elements and hence might