Did you drop out of art school? Then you probably use the Brannan filter.

Is The Royal Tenenbaums your favorite movie? Your Instagram followers could probably tell by your overuse of the Earlybird filter.

Any marketer knows that the way images look communicates important information to viewers. Color matters. Lighting matters. Style matters as much as the actual content of the image when you are trying to communicate a brand.

Instagram captions often go by unnoticed. So if your business has a short message to share with its followers, adding text onto the photo can be potentially powerful. It’s a super simple and bold way to make your posts stand out on Instagram.

When it comes to social media marketing, Facebook is the big guy and Instagram is the new guy. This guide will help you decide where to focus your efforts.

You can’t afford to ignore Instagram if you want to stay relevant in the ever-changing social media world. Here are the top five reasons why you need to incorporate Instagram with your marketing platform:

Instagram captions often go by unnoticed. So if your business has a short message to share with its followers, adding text onto the photo can be potentially powerful. It’s a super simple and bold way to make your posts stand out on Instagram.

If your followers don’t engage with your content, they’re worth nothing to you—and that can be said about any social network, Instagram included.

But there are some Instagram-specific tips for finding followers that care about your brand.

Instagram has begun storing images at 1080×1080 pixels, up from the low standard of 640×640 pixels that it started out with, reports The Verge.

Twitter has a reputation for being the social network where news and current events are at the forefront. After all, journalists make up the largest and most active verified group there.

With a pair of updates, Instagram’s developers seem to be looking to challenge that reputation and establish the Facebook-owned photo-sharing platform as a place to go for the news of the day. A blog post on the platform’s blog reads, in part:

With more than 70 million photos and videos posted to Instagram every day, wherever something is happening, chances are you can see it here. Whether it’s behind the scenes at the NBA Finals, on the runway with the latest fashion trend at a favorite club with a local band, people are capturing moments large and small on Instagram. But, until now, there’s never been an easy way to find these moments.

Instagram has overhauled its “Explore” tab to make it easier for users to find trending people, places, events and hashtags. The blog post states:

At the top of the Explore page you will find new curated collections that will be updated regularly, featuring interesting accounts and places, from musicians and extreme athletes to stunning architecture and gorgeous beaches....

Here are three brands that are creating great content for Instagram, using a combination of innovation, crowdsourcing, curation and planning.