Infographics are popular. They’re a fun way to present and read data, and many people believe that information that is presented visually is often retained better (at least for some learners).
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Interactive infographics are really cool. They allow users to interact with the data – sometimes in a superficial way such as with mouse over or scrolling effects, or in a more meaningful way, where users can input their own data and the graphic becomes more personalized to their needs. That said, making an interactive infographic is more complicated than making a static infographic, and most people will assume that creating interactive infographics is way above their technological expertise (or at least will require more time than they can devote to it).