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ProBlogger brought in Ginny Soskey of Shareaholic as a guest blogger.. She talks about how to make the perfect blog (in Google's eyes and in your users' eyes. The trend I keep hearing lately, is to make them scannable. We are all busy and most of us scan before deciding if they want to dig in. Perhaps that is why Seth Godin is so successful. Ken Via Ken Morrison 
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Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic
While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence."
Some pundits are predicting the end of SEO within years. This is the beginning of what's going to kill it. Via donhornsby, Mike Ellsworth
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An Austin company tests the effects of Google+, Twitter and more on six dummy sites. Via Ken Morrison
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Rédaction Web : Écrire pour être lu et référencé est un guide-tutoriel paru en mars 2012 (en pdf, 22 pages) rédigé par Gabrielle Denis, fondatrice au sein de l’agence Editoile diffusé sous licence Creative Commons. Comment écrire pour Internet ? Quelles sont les techniques de rédaction spécifiques pour le Web ? Comment organiser et mettre en avant du contenu pour qu’il soit lu ? Ce guide ebook s’intéresse à deux aspects essentiels de la rédaction sur Internet : écrire pour être lu et écrire pour être référencé avec conseils, astuces et approche méthodologique.
Via Freewares&Tutos
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Une initiative intéressante et amusante pour celles et ceux qui voudraient améliorer le facteur SEO de leur site ou blog. Un tableau périodique des éléments importants Le contenu, l’architecture, le social, … les éléments qui influencent le plus et ceux qui influencent un peu moins pour l’Optimisation pour les Moteurs de recherche. Via Frédéric DEBAILLEUL
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Suivez et améliorez vos positionnement et votre référencement Google. SEO Soft logiciel complet, gratuit et en Français. Via Freewares&Tutos, C-R Patricia, Pierre Wouters
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Lee Lefever has made of Common Craft the company-to-go-to to get complex stuff about the Internet explained in an easy way. Here is a recent classic about SEO. Via Robin Good, ABroaderView
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We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.
Golden Link #1 Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals... Via Martin Gysler, Anise Smith
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What it teaches
How search engines evaluate websites
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In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.
There is some very good information for small businesses.
Here are a few things Russell talks about:
He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).
Here are a few things he talks about:
**how to have the right site architecture for good SEO
**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.
**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a creative way to add meaning without going overboard.
**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.
**Don't be too broad, match your topic with your brand message.
http://www.youtube.com/watch?v=UV--va4x2n0 Via janlgordon
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Einstein said "everything must be made as simple as possible, but not one bit simpler". That concept, often tied to Occam's Razor, is very powerful when looking at new theories and models.
I decided to apply this process to social business and in so doing something emerged that I believe is very useful in understanding social in the enterprise.
In a document that we published last year called The Social Business Framework, we explored the two key levers that can be applied to socialize business, content and community. A year later and after quite a bit of research on social business, I now believe that there was a missing element beyond content and community that is critical for building a complete enterprise social strategy. This third element is collaboration.
http://www.enterpriseirregulars.com/41540/the-three-cs-of-social-business/ Via janlgordon
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Great article on how to find hidden treasures using answer sites, a great resource for finding content.
Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing
"Answer sites might just be the perfect marriage of social media and search."
The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.
Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.
Via janlgordon
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This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.
Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.
Intro:
Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.
Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.
Via janlgordon
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Ces dernières semaines, Google a enrichi son outil pour webmasters et SEO de nombreuses nouvelles fonctionnalités. En voici 5 à retenir et à essayer. Via Boyé
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Rescooped by michel verstrepen from Internet Marketing Strategy 2.0 |
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Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.
“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”
Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams
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Rescooped by michel verstrepen from Time to Learn |
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La migration d’un domaine est l’une de ces activités qui, même si dans le long terme peut présenter un sérieux avantage pour un processus SEO, surtout si le nouveau domaine est plus pertinent, peut représenter un risque pour le référencement en raison des multiples tâches qui doivent être exécutées correctement afin d’éviter des potentiels problèmes d’exploration et d’indexation, qui auraient un impact très négatif sur votre référencement dans les moteurs de recherche concernés.
En effet, lorsque que vous décidez de migrer un site avec un nouveau nom de domaine, sachez que les compteurs du référencement de votre site sont quasiment remis à zéro. Heureusement, il existe des procédures que l’on peut mettre en œuvre afin de minimiser voire complètement annuler les effets négatifs d’une migration de son nom de domaine.
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Scooped by michel verstrepen |
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I'm taking a Social Media/online tools class at DePaul this quarter and one of the things we've worked on is using free Google searches and tools to help businesses select their target audiences an...
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Rescooped by michel verstrepen from An Eye on New Media |
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A great use of Twitter's new embed feature to engage in a great discussion via blogs.
Thanks to Martin Gysler for sharing this.
Read more: http://mz.cm/xHy0p6
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Scooped by michel verstrepen |
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Le triangle d'or de Google est tellement un enjeu important pour qu'une entité morale le délaisse. Cela n'est plus à démontrer. Il est toujours intéressant d'avoir des piqûres de rappel pour ne pas perdre le "Nord".
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Rescooped by michel verstrepen from Content Strategy |Brand Development |Organic SEO |
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Search has changed over the years, from results page redesigns to algorithm tweaks.
Producing content, and managing your SEO, is not trivial. We get that. However, it’s free (except for your time), and your efforts will continue to pay off forever.
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Rescooped by michel verstrepen from Time to Learn |
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“Mon site n’est nulle part dans Google”, me dit un client. Et pour me le prouver, il lance une requête dans le moteur de recherche et me montre la page de résultats…
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Rescooped by michel verstrepen from A New Society, a new education! |
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![Social Consumers and the Science of Sharing [INFOGRAPHIC] | information analyst | Scoop.it](https://img.scoop.it/ywVdN2O8fBzCSBKcjyIAaDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.
"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!
The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.
The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."
Intro:
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?
What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.
****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling,
****your SEO better be top notch — search is the most important influence on the web.
The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.
You'll find some amazing statistics this is definitely worth your time.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
http://mashable.com/2011/10/25/social-consumer-sharing-infographic/
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Rescooped by michel verstrepen from Curation, Social Business and Beyond |
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Great article on how to find hidden treasures using answer sites, a great resource for finding content.
Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing
"Answer sites might just be the perfect marriage of social media and search."
The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.
Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.
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Rescooped by michel verstrepen from Curation, Social Business and Beyond |
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This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.
Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.
Intro:
Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.
Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.
Thank you for the rescoop.
Ken