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Nuno Bernardo: "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...
Via The Digital Rocking Chair
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Rescooped by
michel verstrepen
from Transmedia: Storytelling for the Digital Age
March 13, 2013 1:57 AM
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Scoop.it!
Via The Digital Rocking Chair
Some great advice ....
"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.
My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"