This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.
He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:
The Pinterest Stream And Fools Gold
Avoid Self Promotion:
"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".
Here are the takeaways:
My advice here is going to be the same advice I give people in any new social network... go have some fun first.
**Be social. Get to know the community, the lay of the land. The rest will sort itself out.
**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...
Lots of good suggestions - here's the takeaway:
Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!
What productive ways are you using Google+ to promote your business, your blog, and yourself?
Interesting and very informative piece by Brian Solis for Social Media Today.
This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.
I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!
To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,
****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.
****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.
To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Great piece by Brian Solis who is one of my favorite people.....he never disappoints.
This sums it up and it's profound - Facebook has the social graph and this hits all of us where we live:
“Timeline is the story of your life,” said Mark Zuckerberg “All your stories, all your apps, express who you are.”
For those who focus on the debate between Facebook, Google Plus and Twitter are missing the true story. Today at Facebook’s f8 developer conference we were reminded of the what the story really is,
It's about you and me............
Excerpt:
“For the first time ever in a single day we had 500 million people use Facebook” –
Mark Zuckerberg
No, it’s not about features, capabilities, or the number of users.
Profound!
We were reminded about the power of something much more important, our experiences, relationships, the content we create and share and how each paint a picture of who we are as individuals.
Today Facebook introduced features for its users and developers alike that position Facebook not as a social network, but instead as a platform for storytelling and meaningful engagement. How is this different than the profile you’ve come to know over the years?
The team at Facebook explains…
Timeline is a new kind of profile, one that lets people tell their story in a visually-rich and artistic fashion. In addition to aesthetics, Timeline is essentially a social home page for all that moves you, from media to experiences to people.
The biggest difference you’ll notice is presentation. Starting with the substantial image that you choose to depict your persona, the new format essentially turns your profile into a Flipboard-esque (magazine) pictorial rich with updates, content, and connections…all designed to tell your story, your way. Don’t be confused by the name however, Timeline is much more than that, it’s essentially a storyboard for your digital and real life as told by what you share and what others share with you.
Einstein said "everything must be made as simple as possible, but not one bit simpler". That concept, often tied to Occam's Razor, is very powerful when looking at new theories and models.
I decided to apply this process to social business and in so doing something emerged that I believe is very useful in understanding social in the enterprise.
In a document that we published last year called The Social Business Framework, we explored the two key levers that can be applied to socialize business, content and community. A year later and after quite a bit of research on social business, I now believe that there was a missing element beyond content and community that is critical for building a complete enterprise social strategy. This third element is collaboration.
In 2008 the number of devices connected to the Internet surpassed the number of people connected, and in 2020 there will be 50 billion things connected, 7 times the world’s population, according to Dave Evans of Cisco.
The infographic below highlights some of the key features of the Internet of things, including the pace of growth, how external data can be aggregated so that your alarm clocks, cars, and coffee makers make decisions to fit with your schedule, and that some cameras and computers are now just a cubic millimeter.
An amazing statistic is that by end of 2011, 20 typical households will generate more Internet traffic than the entire Internet in 2008. That is slightly unbelievable, and I would like to know how they define ‘typical’ and what data is generated for Internet communication.
However it is important to recognize that the Internet of things is one of the most important ways to understand our connected future. Pervasive connectivity, and the amazing things we will be able to do with that, will shape our lives.
I hope you had a great Labor Day weekend. Hope to see you share some content soon? That is on Internet Billboards! LOL Nice curation as usual. Thanks Tom
This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.
Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/
Intro:
I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..
This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.
"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!
The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.
The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."
Intro:
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?
What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.
****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling,
****your SEO better be top notch — search is the most important influence on the web.
The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.
You'll find some amazing statistics this is definitely worth your time.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.
I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become.
**By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts.
**An essential part of community building is giving others credit if you repost their content and thanking them for posting it.
Intro:
"Since the dawn of time, primates have relied on social networks to help the whole group with their environments.
This of course applies to humans and our enterprises as well."
Here's what caught my attention:
Understanding the Dynamic of Your Networks
Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks.
**And as the informal networks become visible, they become more usable to both individuals and organizations
**as we can better understand their dynamics and how to make proper use of them.
**In an environment where change is business as usual and being
**more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies?
I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.
Nine ways to make curation work for your brand.
Become a Content Curation King
Sean Carton | August 29, 2011
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).
Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.
Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:
This post was written by Tony Karrer from Aggregage
He has some interesting things to say about an article he read by Ville Kilkku, which was all about the future of content curation, the title of the piece he's referring to in this post is "Klout, Triberr, paper.li, and the future of content curation".
Intro
He says,
"Reading this article made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about. He takes us through a few different models of content curation. I’m going to need to compare these to my post on Marketing via Aggregation, Filtering and Curation – Tools and Resources to see if this classification changes things."
He then talks about three major trends in content curation:
From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before. Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative.
From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant. From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content.
What caught my attention:
How do these trends interact? Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and curation focuses on people instead of individual content. Build it, and they will come, is dead.
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