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George Carlin once joked that “advertising sells you things you don’t need and can’t afford that are overpriced and don’t work.” Carlin wasn’t thinking about the internet, but it’s amazing that despite the reliance of social media and the web on advertising revenue, most digital advertising still works that way: obnoxious, unwanted, uninteresting, easily ignored. The more advertising that looks like that, the more the idea of advertising itself becomes disreputable and unwanted. ...
