In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.
That story goes live later this week, but until then, here's an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.
In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic, or tour the major findings in the accompanying slide show...
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Lauren Moss
Set it and Forget it, social media works
I found many of the statistics in this article to be very intriguing. For starters, I did not realize that Twitter's follower base has now grown to over half that of Facebook's. Furthermore, I had no idea that users spend close to the same amount of time on each site, because to me, Twitter is more of a place to simply post things, while Facebook is more of a place to browse. Next, I was not surprised to hear that about 80% of Pinterest users are women, however, I was surprised when it stated that about half of the total number of users have children! Last but not least, I personally have not heard much chatter about Google+, so it was surprising to find out that its follower count increases by about 33% each year! All in all, it was a very interesting article to read through!
Another interesting infographic showing the potential and scale of social media.