Hospitals: Trends in Branding and Marketing
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Hospitals: Trends in Branding and Marketing
Keep current with hospital marketing today
Curated by eMedToday
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Scooped by eMedToday
June 29, 2013 8:38 PM
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Thinking Health Communication? Think Mobile.

More info at http://meta4RN.com/mobile This video explains the rationale for using SMS for health communication, and provides six examples drawn from clinica... (RT @SusannahFox: "Thinking health communication?
eMedToday's insight:

this is key for a hospital or Pharma

 

Simple video the messaage is so true

 

 

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Rescooped by eMedToday from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
June 1, 2013 9:26 PM
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5 Principles of Convergence: What Does This Mean For Hospitals?

5 Principles of Convergence: What Does This Mean For Hospitals? | Hospitals: Trends in Branding and Marketing | Scoop.it
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people.

Via Alex Butler, eMedToday
eMedToday's insight:

Applies to Hospital's CEO's

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Rescooped by eMedToday from mHealth- Advances, Knowledge and Patient Engagement
June 18, 2013 8:42 PM
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mHealth Delivers Significant Benefits: Are You In Or Out?

mHealth Delivers Significant Benefits: Are You In Or Out? | Hospitals: Trends in Branding and Marketing | Scoop.it
mobihealthnews Mobile health is touted as affordable, but costs still seen as barrier mobihealthnews GSMA mHealth The mobile industry's GSM Association recently funded a survey of 2,000 healthcare providers, patients and consumers in four different...
eMedToday's curator insight, June 18, 2013 8:41 PM

Key of survey;

 

The survey’s top line metric is that 89 percent of providers, 75 percent of patients, and 73 percent of consumers believe that mobile health offerings can convey significant health benefits.

 

The group’s concerns about costs associated with mobile health offerings were perhaps the most interesting metrics collected by the pollsters.

 

Now hospitals, Pharmas, health insurance companies need to take note:

 

If you are not on the mobile wagon, then you will be left behind.

 

 

Christine Winters's curator insight, June 19, 2013 8:36 AM

New study affirms mobile health needs to be part of an overall strategy to engage and empower patients in their care.