Hospitals: Trends in Branding and Marketing

Any CEO of a Hospital needs to read this article or see their hospital go the way of newspapers.

 

While health systems dawdle, their lunch is being eaten by an array of new entrants reminiscent of what happened to newspapers.

Onsite workplace clinics: Frustrated at how much time it takes for employees to get in for a 10 minute appointment, onsite clinic providers are seeing their businesses grow 100% year over year. See  Direct Primary Care providers: Another innovative new model that is  two parts Marcus Welby and one part Steve Jobs is poised to explode as venture firms and health plans are investing in organizations such as Iora Health and Qliance while DaVita is making a major bet with their Paladina Health division.Retail clinics such as Minute Clinic and ZoomCare are filling an unmet need and are rapidly growing. Organizations such as CVS, Walgreen’s, Target and Walmart are also getting their pharmacists out from behind their counter to more actively get involved in medication management that is so vital to managing chronic conditions.Domestic medical tourism:  Walmart joined Lowes and Pepsico in creating a national market for surgical procedures. Now every hospital in the country is effectively in competition with the Mayo Clinic, Cleveland Clinic, Virginia Mason and other top facilities who provide fixed fee procedures with outstanding outcomes. Add to this the movement to transparent pricing on surgeries and it chips away at some of the most lucrative, non-emergent procedures a hospital delivers.