Hospitals: Trends in Branding and Marketing

Key point:

"In a separate Black Book poll of hospital CIOs with network physician practices conducted last month, mobile applications ranked above cloud computing and clinical analytics as well as business intelligence in upcoming technology urgencies".

The problem:

Although hospitals are awash in data, comparatively few have been able to bring their disparate collections together into an integrated platform. Patient data, healthcare provider records, and financial results frequently exist in separate spheres, with ownership assigned to different parts of the healthcare system, including vendors, partners, and consulting organization

This article outlines the solution and trends to the above problem.