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Luxe 2.0 - Marketing digital - E-commerce
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Marketing digital et e-commerce Luxe
Curated by
Karim Bouhajeb
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Karim Bouhajeb's insight:
Myth 1: Promotions are seen as a negative among these consumers Myth 2: Luxury shoppers do not turn to mobile on the path to purchase Myth 3: Luxury shoppers do not have time for social Myth 4: Luxury shoppers do not care about loyalty programs 
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Starwood Preferred Guest, the loyalty program from Starwood Hotels & Resorts Worldwide, introduced iPad and iOS7 applications meant to further synchronize the brand’s properties, unite guests and make traveling a more fluid experience.