Luxe 2.0 - Marketing digital - E-commerce

A pair of senior executives from Stuart Weitzman at the Luxury Interactive 2013 conference shared the footwear label’s digital rebranding strategy that exposed the company to a wider audience without forfeiting core brand values.

Online menswear retailer Mr Porter is partnering with four apparel and accessory brands and bespoke travel agency Black Tomato to curate a video series highlighting destinations around the world.

The brand is promoting the new Carrera sunglasses collection in an email that links consumers to a video and additional digital content on its Web site. Jimmy Choo is likely to attract consumer interest in the new products and campaign through the multi-layered campaign.