A gas station in west Houston is keeping in line with customer service from a time gone by. The station on Memorial has served customers in much the same way since 1971
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Eric_Determined / Eric Silverstein's curator insight,
October 12, 2014 7:17 PM
As Lynn correctly points out: "When you buy something you want it to be easy to get, function flawlessly, and allow you to move forward in your life or business. That encapsulates what #customer #experience management is all about: companies that can make it easier and nicer to get what you need in life/business are the companies you'll say good things about and come back to." Technology is certainly an important tool to mine #data and provide immediate access to insight, but it will take a proper customer journey mapping to understand the goals, needs and overall touch points your customers are engaged with your brand. Then make sure all levels of your organization understand how their involvement impact the customer journey. In a recent experience, which brand delighted you? Similarly, share a recent poor experience?
Jo Desailly's curator insight,
September 9, 2014 5:51 PM
This source provides excellent guidelines and tips on handling client complaints. The handling of complaints is important. Handling complaints effectively is particularly beneficial for any business' bottom line and public relations. |
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