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For those who believe that perception is reality, performance isn’t important, but perceived performance is everything.

There are three ways to improve perceived performance:

TINYpulse recently published their 2019 Employee Engagement Report titled The End of Employee Loyalty.

With reputedly one of the largest databases in the world for employee feedback, they are well positioned to provide real insights into employee engagement trends.

Social media has a tremendous power to create legions of brand advocates or destroy all good will, seemingly overnight.

For brands then, creating emotional buy-in from their target customers means securing a reliable income for future years. Of course, this is easier said than done. So how can brands engage customers and build the emotional connection needed to ensure success?

Enter experiential marketing.

Every person can lead. Our starting point being self-leadership: taking responsibility for our decisions, standing by our principles and beliefs, holding strong to our values such as honesty and integrity, and challenging ourselves to be our best.

Why the answer may not always be yes, and how to know when to say no

89% of companies compete based predominantly on customer experience, yet many get it wrong by overcomplicating the customer journey – doing too much with too little focus and very little connection between moving parts.

Still, keeping high and steady customer satisfaction rates is now more difficult than ever.

Those consumers place a high priority on being able to order through an app and then getting timely delivery, so much so that 40 percent of online shoppers are willing to pay extra for same-day delivery, and 25 percent would pay more to get packages within a one- or two-hour window of their choosing.