Design, Science and Technology

Last corporate campaign "Designed by apple California".

 capitalizando las imagenes en una estrategia de redes sociales 

Las imágenes funcionan y cumplen muchas funciones en las campañas de MKT y Branding, sabes cuáles son???

Infographic that shows America’s 25 biggest advertisers, in terms of media spending

Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?

An interesting article on building a brand, with the focus being upon the brands image and position. Successfully positioning a brand can create that of 'monopoly' of the desired mind-space for the chosen audience. This article explains how to express strong and favorable associations with that of the desired target audience. And why the recognition and reputation between desired associations is important to a brand.

Great article on Brand positioning . Brand Positioning  plays a vital role in developing an overall brand strategy. The brand strategy is crucial to separate from competitors and be successful. The depth this article goes into surrounding brand positioning and building a brand strategy is very helpful. The article also talks about micro positioning , something i had never heard of before.  

Brand Positioning is an essential part in developing the overall brand strategy. It is vital that the brand strategy creates differentiation from competitors to gain success and competitive advantage. This article goes further in depth about what surrounds brand positioning and how to create a brand strategy alongside to support it.