Get Going on A Digital Platform (II)

Six-pack abs sell. (Photo: San Diego Shooter) Once or twice in the past, I have referred to "someone" who has earned $5,000,000-$10,000,000 per year with e-books and cross promotion.

All the cool companies have one.

Ramit Sethi is on the short list of people I respect in the world of finance. In a space saturated by gurus who promote one method of investing and then follow another, Ramit has always been willing to share real numbers.

If you were to create a list of startups that had so-called overnight success, personal finance software service Mint would have to be near the top of the list.

Entrepreneurs are risk-takers... or so the story goes. In my experience, nothing could be further from the truth. Over the last 13 years in Silicon Valley, I've found that the homerun hitters are precisely the opposite: risk-averse.

  This is my first public exploration of the business and art of podcasting. I still have much to improve, but I'm ready to share a few lessons learned. It's my hope that they'll save you a ton of time. I'm still flabbergasted by how this experiment took on a life of its own.