ETF Research & Solutions

When you shop for orange juice at your local grocery store, you have surely faced the following conundrum. You have essentially two choices: frozen concentrated orange juice or orange juice in a jug (often made from frozen concentrate). Both products are roughly the same price even though the jug contains several times the volume of the concentrate. But you’re not fooled. The only difference, of course, is that the jug of orange juice contains a couple of litres of additional water. Both contain exactly the same amount of orange juice. The concentrated orange juice contains vitamins vital for your long term health. The water – although cheap and plentiful – is equally important for overall health, albeit with more immediate benefits (especially if you’re lost in the Sahara Desert).