What can we learn from those who did it once (RIM), those who failed and rebounded (AIG) and those who make it habit (Pfizer).
Innovation is widely regarded as the single most important ingredient in today’s economy. But innovation as a destination isn’t enough.
Sustained innovation is a high-productivity state in which an organization strives to innovate in all aspects of its business, including management, divisions, operations, customers, and suppliers. It requires a seamless, structured management approach that begins with board- and CEO-level leadership and connects all the way through technology investment and implementation. Above all, sustained innovation is a journey, not a destination. The enterprise doesn’t stop innovating after attaining one goal; it’s engaged in a continual process of reinvention, invention, and discovery.
Consider the following three examples.
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