From Around The web

There's more to life than marketing, says Aviva's Amanda Mackenzie, Commercial experience is essential if you want to reach the top, but knowing when to make the move away from marketing is crucial, writes Aviva's Amanda Mackenzie as part of our...

To find the ROI of Public Relations the Advertising Value Equivalency alone is not enough. Here's why and how to improve.

Mobile payments. We’ve seen through news coverage, conversations with friends and family and our own usage how pervasive this technology has become this past year.To go beyond the buzz, MasterCard

They’re there to connect, not to promote.

Here are 12 excellent business marketing tools that you can use to improve brand awareness, streamline marketing campaigns, and increase business intelligence

SocialTimes wanted to find out more about how the changes to Facebook will hit businesses, and Branndon Stewart, founder and CEO of OutboundEngine, was nice enough to do a quick Q&A

Instagram is arguably the world’s camera and a great place for visual storytelling. There are currently 300+ million active users on the platform and 70+ million photos are uploaded daily.

For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly. And probab

Here are a few ways that you can initiate a targeted content strategy for your business.

Sony says it will test the water for its latest wearable gadgets in the business-to-business market, rather than betting on strong initial demand from consumers.

The problem with social media is that you don't own it. But you do control your email list. Let's look at how to integrate social media and email marketing

Learn how WhatsApp, Kik, Snapchat, and other social mobile messaging services are changing the marketing landscape.

An expert panel discussed the implications of big data: the many benefits and the intrusiveness, growing complexity on the backend and information overload.