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Make smarter online video ad buys and view channel statistics on the widest range of online videos.

OpenSlate released findings about the top 1000 YouTube Channels; measuring top channels metrics around Engagement, Consistency and Influence and ranks who the top are by category.

The findings show that in 30 days the top 1000 channels produce 30,000 videos - totaling 173 days of viewing time- that generate roughly 11.3 billion views.

The study also looked at the Top 1000's social engagement, and found that the average Top 1000 channel generates 44,000 social interactions on Facebook each week.

As the Infographic illustrates, music and gaming dominate the ranks of popular channels on YouTube, accounting collectively for 45% of the 1,000 most-viewed. Comedy (14%), entertainment (13%), and How-to & Style (7%) round out the top five categories.

The top 1,000 channels generate an average of $23,000 each month from YouTube ads alone. That’s not including the many sponsorships and product endorsements channel managers sign themselves.

 

By Open Slate. http://bit.ly/QQdfjc

Via maxOz

Uberflip takes a look at how the iPhone has grown exponentially in many ways since its inception just five years ago in 2007.

Will the iPhone 5 be a game changer like some previous generations of the brand?

Interesting facts:

> It was in January 2002 when Steve Jobs brainstormed a device to combine an MP3 player and a BlackBerry.

> The iPhone 5 has a larger screen size than all of its predecessors.

> Revenue from the iPhone alone is more than what established companies like Microsoft and Disney generate.

 

By Uberflip. http://bit.ly/OIRu2q

Source. http://bit.ly/OeByal

Via maxOz

"The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location."

Here, Digital Net Agency, takes a close look at Quality Scores and discuss how to improve yours.

 

Source. http://bit.ly/Wlw0hQ

Via maxOz

October is National Cyber Security Awareness Month (NCSAM 2012)

So what can you do? The idea of NCSAM is to help get the word out and to protect yourself.

It more important than ever to safely manage your passwords. Password theft has increased by 300% so far in 2012, and that trend will continue to grow. So how can you manage those passwords safely?

With social media, email, shopping, banking and dating, a lot of your life is online and on your phone. Each one of these applications uses a password to protect your sensitive data, but how do you keep them all straight?

Here are some tips from DHS.gov to share with friends, family and your social networks:

1. Set strong passwords and don’t share them with anyone.

2. Keep your operating system, browser, and other critical software optimized by installing updates.

3. Maintain an open dialogue with your family, friends, and community about Internet safety.

4. Limit the personal information you post online and use privacy settings to avoid sharing info widely.

5. Be cautious about what you receive or read online – if it sounds too good to be true, it probably is.

Here are some common mistakes when creating passwords, courtesy of an Infographic from SecurityCoverage. [ makers of Password Genie] http://bit.ly/Sf2qHB

 

Source. http://bit.ly/T7TaRN

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What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.

This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:

Open time Click-through time Recipients’ top engagement time

The really important finding was that all email messages, no matter what time they were scheduled for, get most opens within the first hour from delivery (up to 23%).

This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long. The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m. An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.

As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following:

Emails reach the best results within 1 hour after landing in the inbox. If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest. If your emailing's go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones

 

Source. http://bit.ly/Tr6aq8

Via maxOz

This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.

In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.

Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.

This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.

167 million people will shop online this year, spending an average of $1,800 per person, it reveals.

Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.

64% of smartphone owners shop online using their devices;

40% of Twitter users say they search for products on the microblogging tool; and

60% of Facebook users say they would discuss a product or service if they were offered a discount

It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.

 

Infographic by  Symphony Teleca

By Mindjumpers. http://bit.ly/SsmHLV

Source. http://bit.ly/Vk5g0y

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SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos

Articles

Social Posts

Photos

Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube

LinkedIn

Pinterest

RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

 

Source. http://bit.ly/RLbOmR

Via maxOz

This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers.

This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.

Here are some of the insights:
- Smartphone sales penetration continues to accelerate, growing from nearly 30% in Q3 2011 to nearly 40% in Q2 2012
- Nearly 2 out of every 3 smartphones shipped in H1 2012 were Android devices
- Despite low device sales, the Windows platform already has over 100K available apps in Windows Marketplace
- Although Symbian is obsolete, it still has a sizable installed base – larger than bada and Windows Phone combined
- In the handset market, Apple and Samsung account for 63% of revenues and over 98% of the profits, depriving other vendors of oxygen and therefore the ability to invest in handset differentiation and marketing
- In the smartphone market, Apple and Samsung claim more than half of total shipments. Nokia is shipping more Symbian handsets than WP handsets and their smartphone share has fallen to 7%, down from 16% in H2 2011

Source. http://bit.ly/UzK5Yn

VisionMobile have released further research - Mobile Megatrends 2012 . http://bit.ly/QUAq8s

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Throughout the history of the Internet, there has been an evolution of web standards.

Due to these transformations, today, “the number of devices connected to the Internet exceeds the number of people on Earth.”

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