Freakinthecage Webdesign Lesetips

It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides.

You can now view interactive ThingLink images -- which include embedded content -- in Twitter, opening a whole new set of possibilities for the platform. Twitter introduced Cards this summer, enabling media publishers to include quick synopses and article photos in tweets, and allowing the rest of us to view linked pictures and videos without leaving Twitter at all.

Evian, the bottled water brand, has released an app that visualizes your tweet stream and turns it into a musical experience.

If you’ve ever felt that Twitterwould be better with a soundtrack, then Evian’s Melotweet app is for you.The iPad and Android tablet app shows your incoming stream of tweets as droplets (get it?) while ambient music plays in the background. As the tweets (visualized with the avatar of the Twitter profile) fall, you can drag objects from the left side of the screen to act as obstacles which emit a musical note. Each time a tweet touches that side, it sounds a note. In theory, you can use the tweets to compose your own tune.

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices. SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.

Social signals are paving the way for the future of search, but just how much influence might they have on the SERPs? We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studies have been conducted to determine the exact correlation of social signals and SEO rankings, with varying results. However, it’s clear that the importance of social signals is increasing with time