A stylish countdown/stopwatch/timer interface, with play/stop/restart buttons, countdown digits, the current time, and some simple OS X chrome.
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Sarah Nicholls's curator insight,
May 6, 2013 11:29 PM
I really liked the way this article didn't just stick with what the article said but did their own calculations. Being able to quantify this information through data and numbers definitely helps to illustrate the comparison of direct mail and email marketing and helps marketers to make an intelligent decision for their own marketing campaigns.
ashley stanley's comment,
May 8, 2013 2:59 AM
A good example of how marketing objectives can be measured financially. This is always important in order to justify costs for future planning and IMC campaigns
Eden Weaver's comment,
May 8, 2013 11:47 PM
This was an interesting article. I also like how they did their own calculations. It does sound like email marketing is a cost effective way to directly target consumers.
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