Google ist nach wie vor die wichtigste Suchmaschine im Internet. Wer nicht auf der ersten Seite eines bestimmten Suchergebnisses von Google zu finden ist, ist für den Suchenden unsichtbar. Das...
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Autumn Valido's curator insight,
May 14, 2014 11:01 PM
This is a great example of why businesses should join the social media revolution. Consumers today are more reachable online on social media websites than directly marketing to them on the street. Since the advancement of technology and apps on phones, businesses can publish anything about their brand anywhere and at anytime. By marketing your business through social media, it can enhance B2C interaction by directly advertising promotions, products and directly chat with consumers and receive insights on what your business is doing right and what can be improved. This method of marketing through social media websites can be very beneficial for brand awareness and reaching consumers on a wider level, and not to mention directly receiving consumer insights rather than long surveys.
yundy wang's curator insight,
August 17, 2014 3:25 AM
Social media is becoming a hot means of integrated marketing communication in this day and age. Many companies and organizations have their own propagandist platforms with social media such as Facebook, Twitter or Youtube. Based on the article, a recent survey of social media states that 85% of online users have social media accounts. That means a company can reach lots of target consumers and have a chance to attract them by using the social media. The advantage of social media is that it can be used to interact with customers directly. A company can publish their new products and make a better communication with their customers. A successful business can not only set appropriate marketing strategy but also can keep pace with the times. Using social media is an efficient way to build bridge between the company and the customers.
yundy wang's curator insight,
September 14, 2014 12:55 AM
Social media is becoming a hot means of integrated marketing communication in this day and age. Many companies and organizations have their own propagandist platforms with social media such as Facebook, Twitter or Youtube. Based on the article, a recent survey of social media states that 85% of online users have social media accounts. That means a company can reach lots of target consumers and have a chance to attract them by using the social media. The advantage of social media is that it can be used to interact with customers directly. A company can publish their new products and make a better communication with their customers. A successful business can not only set appropriate marketing strategy but also can keep pace with the times. Using social media is an efficient way to build bridge between the company and the customers. |