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Learn what co-marketing is, and how you can get started with your own co-marketing partnerships.
Jordan Reti Pereira's comment,
August 22, 2013 7:23 AM
I agree with Oscar's insight that co-marketing is often not thought of by the consumers. The collaboration of two companies in order to reach a larger audience is brilliant, especially for marketers. That is why it is important for companies to consider this form of marketing, as it could lead to not only a larger awareness, but possibly a bright future for the two companies in terms of partnerships.
Jordan Reti Pereira's curator insight,
August 22, 2013 7:30 AM
Co-marketing is an often over-looked option for marketers. This is true mainly because it can be quite difficult for two companies to find a decent level of communication or even relevance in order to be able to market off of each other. When two companies can find that bond though, the strentgh of a co-marketing relationship can lead to a successful partnership that enables a link between two different target audiences through one channel. This is co-marketing. The example used in this article is a relationship between a dog trainer and a dog food company. Two similar but again seperate businesses, that form a relationship that enables a larger reach for both parties. A successful co-marketing campaign is often represnted by those where the consumers can't tell they are seperate companies. 
Oscar Joseph Catoto's comment,
August 22, 2013 8:59 PM
I agree with Jordan's insight as marketers don’t look at co-marketing as an option when introducing or promoting a product. As Jordan has stated this is the usual because of the difficulties companies may encounter when co-operating with each other as they both have their own ideas. I especially like how Jordan has used a dog trainer and a dog food supplier as a key example as both are in different markets but have mutual gains when co-operating with each other.
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