Family Office & UHNW - Empowering Family Dynasties
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Family Office & UHNW - Empowering Family Dynasties
Lugen Family Office Is The #1 UHNW Family Office Resource
Curated by Enzo Calamo
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50 Signs You Might Be an Entrepreneur

50 Signs You Might Be an Entrepreneur | Family Office & UHNW - Empowering Family Dynasties |
Peruse this list to find out if your temperament and traits indicate you're the type to mastermind a startup.
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Acing The Investor Presentation |

Acing The Investor Presentation | | Family Office & UHNW - Empowering Family Dynasties |
Acing The Investor Presentation

Shark Tank venture capitalist Kevin O’Leary recently said, “It’s all about the money, all the time.” O’Leary is right. When you are asking for money from an angel, VC, PE or IPO institutional or individual investor the key message is about how the investor will eventually make money by supporting your company or idea.

On the other hand, you can’t walk into a pitch like Cuba Gooding in Jerry McGuire and shout, “Show (give) me the money.”

Pitching to investors is hard work and fraught with risk. It can make or break a company. The challenge for the actual presentation vs. a written pitch book or slide deck is when you are seeking capital you must prepare and rehearse for a variety of settings – the 10 minute pitch at a bake-off contest, the full 45 minute presentation with Q&A to an investment committee, the one-on-one when the investor just asks questions before you show a single slide.

While there are no foolproof secrets – and you need to be flexible to adapt to the presentation format – if you understand the Triangle of Persuasion, you will increase the odds of a favorable outcome. The Triangle of Persuasion forces you as the presenter to adapt your content within three variables – The Audience, The Stickiness of the Message and your own skills as a Presenter.

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Via Marc Kneepkens
Marc Kneepkens's curator insight, March 22, 2014 12:08 PM

The 'Triangle of Persuasion' is a great tool and explanation on how to make good presentations. Recommend reading in case you have to make a pitch, and don't we do that all the time?