Contenuti non bastano se non si circondano con altre tattiche di marketing inbound. Scopri perché in questo articolo.
Via massimo facchinetti, Marco Favero
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Deanna Dahlsad's curator insight,
October 15, 2013 4:59 PM
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors: a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?) b) purpose (to maintain existing clients/customers, to reach new ones?) b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
Deanna Dahlsad's curator insight,
October 15, 2013 5:00 PM
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors: a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?) b) purpose (to maintain existing clients/customers, to reach new ones?) b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
Deanna Dahlsad's curator insight,
October 15, 2013 5:00 PM
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors: a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?) b) purpose (to maintain existing clients/customers, to reach new ones?) b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
Martin (Marty) Smith's curator insight,
September 6, 2013 10:12 AM
Great Infographic and I bet at least half right :). M
AlGonzalezinfo's curator insight,
September 6, 2013 1:31 PM
Another great Scoop David! I will take the test later and report my results :)
Robin Martin's curator insight,
September 14, 2013 11:53 AM
Right Marty...great infographic! Thanks for the scoop! |
Martin (Marty) Smith's curator insight,
October 27, 2013 7:42 PM
Top 10 Marketing Revolution Scoops All Time
John Michel's curator insight,
October 22, 2013 5:36 AM
When we enter into a story, we enter into an altered mental state--a state of high suggestibility.
Charlie Dare's curator insight,
October 22, 2013 7:55 PM
Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..." And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).
He does a good job in laying that foundation.
I have two thoughts for readers as they check out this post:
1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.
2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.
Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No.
Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!
This review was written by Karen Dietz for the Just Story It curation on business storytelling"
Digital Marketing - WSI France's curator insight,
April 24, 2014 5:33 AM
Comment mesurer votre marketing de contenu? La réponse avec cette infographie
Carlos Bisbal's curator insight,
June 19, 2014 1:36 PM
¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing
Martin (Marty) Smith's curator insight,
January 14, 2013 9:07 AM
This is an excellent advanced introduciton to content marketing. The rubber meets the road in the section on why you should care about content marketing. |