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What does it mean when you hear talk of a filter bubble? This post from Gabriel Weinberg, the founder of the search engine DuckDuckGo, discusses an "experiment" that took play on Sept. 6, 2012, when 131 DuckDuckGo users searched Google for specific words. It "was the first in a series of experiments we're doing to explore the state of Google search tailoring -- the fact that different people see different results on Google based on who they are."
The results are pretty amazing (and very detailed). To learn more check out this post, or to have a quick overview, scroll down to the end of the post and watch the video. You may also want to head over to Vimeo to watch a 2nd video about DuckDuckGo that provides a quick overview of DuckDuckGo, a search engine that protects your privacy and has many great tools! And the link to that video is http://vimeo.com/50984188.
If the link to the article does not work please try this one instead: http://www.gabrielweinberg.com/blog/2012/11/magic-keywords-on-google-and-the-consequences-of-search-tailoring-results.html.