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Scoop.it!
"Brainstorming, for example, which has been practiced for decades in every boardroom and classroom across America, has been shown almost never to work. Brainstorming relies on the conceit that any idea is a good idea, and that feedback is the same as criticism which kills spontaneity. Both of these notions are completely false, and taken as the underpinnings of creativity, they yield surprisingly few and alarmingly thin suggestions in response to any group-think exercise."
Beth Dichter's insight:
So does brainstorming work? Check out the 2 minute video that looks at this issue (embedded in the post) as well as many other great resources including: * An infographic "Move Beyond Brainstorming" that provides suggestions for more effective group work and discusses the concept of "lateral thinking". * A second infographic "Are We Brainstorming the Wrong Way?" that looks at ways to generate ideas through interpersonal learning. * And one final infographic from Mindjet 'Between Minds" that provides "an ongoing taxonomy of team dynamics" by comparing the left brain and right brain. 
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The SCAMPER technique can help. http://www.brainstorming.co.uk/tutorials/scampertutorial.html