e-commerce & social media

This week’s topic is about creating a one-page business strategy plan for your business.  When you are starting a new business endeavor, it is always recommended to write a business plan.  A business plan is an essential roadmap for business success.  However as a small creative enterprise or solopreneur, it can be difficult to complete all the elements of a traditional business plan and can the process can feel overwhelming....

Via Jeff Domansky

The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the "10 Percent." An often-overlooked part of this strategy was the 10 Percent.

The 10 Percent was something we at CMI have talked about for years but never executed… until now. While we were in San Francisco this week for our Executive Forum conference, the CMI team held a staff meeting where we set aside time to discuss our own 10 Percent initiatives.

What is this 10 Percent? It’s spending one-tenth of our time and resources on the wild, the crazy, the seemingly unrealistic ideas we have, and making them part of our content marketing strategy. When we asked Jonathan about this, both Robert and I assumed that the 10 Percent is where the costly creative programs come from. Not so, according to Jonathan. Actually, these are the least expensive programs. For the most part, Jonathan said, these programs actually were not time-intensive in relation to the other content marketing they were creating and distributing....

Via Jeff Domansky