e-commerce & social media

RebelMouse, the social-aggregation platform founded by Paul Berry — the former chief technology officer at Huffington Post — is relaunching as a full-fledged publishing system designed for media companies who want to control the social ecosystem around their content

Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful. However, since curation is based on an individual user’s social graph and what actually resonates with their audience, this looks to be potentially better.

Klout describes it this way:

“The ‘Create’ tab helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.”

How do you get news and ideas into the hands of already-well-informed opinion leaders in public office? And how do you add substantively to the public discourse while avoiding the trap of becoming "just more noise"?

These were some of the challenges General Electric faced in designing its ground-breaking #Pressing campaign. Linda Boff, GE's Executive Director, Global Brand Marketing, sat down with us to discuss the campaign and how partnering with RebelMouse provided her team with the end-to-end platform they needed to deliver high-quality curated content to their audience...