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British Airways says, "Courtesy of a little digital magic, the young man in this poster really does know when it's a British Airways plane. And that really is the actual flight number."
Digital Buzz Blog says, "...as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time data of that plane, including destination and flight number; including a weather feed even reads the cloud height to ensure the plane is visible before showing the advert!"
More on British Airways' link here: http://www.britishairways.com/en-gb/flights-and-holidays/flights/lookup?DM1_Mkt=UK&DM1_Channel=Social&DM1_Campaign=UKQ4NovLookUp&DM1_Site=Twitter&utm_source=Twitter&utm_medium=Social&utm_campaign=UKQ4NovLookUp
See another cool placement here:
https://medium.com/looking-up/18bc11877d9c
Agency: OgilvyOne 12th Floor, London. Via: Richard Huntington (@adliterate).
Via steve rutter
Très très fort la pub contextuelle avec un declencheur externe.
Les informations liées à l'avion sont reprises dans la pub !!