Intermediate/ Digest...Here are some of the factors that go into the revenue equation so you can get a rough estimate based on data you have now:-- > Marketing automation programs send more targeted messages to your prospects. As a result, your current response rates will increase.-- > You’ll also get greater insight into your prospects’ behaviors using marketing automation software. As a result, you can better qualify leads based on patterns and indications you see over time. Better qualified marketing leads means that sales will be more likely to follow up with those leads, and thus the number of sales-accepted leads will go up.-- > Additionally, because sales has better insight into where leads came from and a holistic view of that prospect’s interactions with your company, they’ll be better able to sell that prospect on your product or service. As a result, your sales team can create more sales opportunities. A higher number of opportunities means that you’ll increase sales, assuming your close rate stays constant. Here are four examples of how resources can be freed up (not just in your marketing department) with the help of marketing automation software, to create cost-savings that you can work into your overall ROI equation:-- > Marketing automation programs minimize the time you currently spend segmenting and cleaning up email lists.-- > The time it takes to deploy a well-targeted campaign with marketing automation is significantly less than a batch and blast email deployment.-- > Marketing automation comes with built-in reporting and tracking. This saves your tech team the time of pulling reports so they can focus more on building your product or improving your website.-- > The efficiencies marketing automation programs create with regards to design work can be huge, and you don’t have to be an HTML expert to enjoy these cost-saving benefits. __________________________________► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com. ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via Joemktg

Une présentation sur les enjeux de la curation de contenu dans la recherche d'informations en ligne. Au programme, une définition conceptuelle, une histoire

Via Hélène Brevet, Frédéric DEBAILLEUL

Hangouts en direct : guide pratique fr (26 nov. 2013)

Via Frédéric DEBAILLEUL

Basic... __________________________________► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com. ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via Joemktg