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SoShake
L'information du marketing digital. Pour comprendre, apprendre, développer, entreprendre. De l'information des analyses, des recommandations sur l'écosystème digital et le monde que nous nous construisons. Curated by Brunofridl |
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Have you heard the chorus of people complaining about Facebook changing its algorithm? I've held my tongue about it till now, but today I break my silence.
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This week in the Social Media Toolbox we take a look at why you should be using Google Plus, and how CircleCount can help you use the platform more effectively.
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![7 Steps to Digital Marketing Nirvana [infographic] - Smart Insights Digital Marketing Advice | SoShake | Scoop.it](https://img.scoop.it/mjLhPNSZURJEJX3by1K7Szl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Guidelines and research on how businesses manage and improve digital marketing So, you know the importance of digital marketing is increasing all the time. Marketing topic(s):Capability and performance review. Advice by Danyl Bosomworth.
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Vous souhaitez obtenir de la demande entrante ? Et si vous commenciez par optimiser vos formulaires de contact ?
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Along with mobile, new tools and technologies are changing email marketing—is your brand ready?
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There are more millennials on Facebook but they make fewer purchases than other social networks after social media engagement.
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You must know your audience and the value you offer them. Download free audience analysis worksheet.
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Every day, Internet users are literally bombarded with data, making it impossible at times to complete work tasks or home tasks due to technological distraction. An article published last year by the Harvard Business Review further backs this overload of content problem with figures. According to Harvard Business Review, we produce more Internet data every second compared to the entire Internet’s storage of date 20 years ago. That is astounding, so it’s no wonder that we’re now dealing with this issue.
Une des raisons de la création de 17h00.com
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Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. This post originally appeared on Adknowledge.
Marketing is a highly competitive, ...
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Whether you are new to Google+ or are a veteran looking for new things to do on the platform, this post of 50+ tips is for you! Jump in!
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Grow your presence on Google+ with Friends+Me, Do Share and Steady Demand. These are great tools to share more effectively, audit and analyze your Google+ page.
Mettez vous serieusement à Google+
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Wayfair.com: Driving home goods sales with Pinterest
Pourquoi utiliser Pinterest ?
"Visual imagery drives inspiration, it's what makes you want to buy things."
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Explications sur la pénalité infligée par Google à la régie publicitaire française Buzzea, qui commercialisait des articles sponsorisés incluant des liens follow.
Violent !
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![2014 Marketing Statistics Every CMO Should Know [Infographic] | SoShake | Scoop.it](https://img.scoop.it/QLtkkNAMvB0GdUJLa0FCIjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Whether you’re a community manager trying to sell in a new campaign idea, or a CMO continuing to expand your resources, the following infographic from WebDAM Solutions lists 20 (though I count 19) marketing statistics that can help support new marketing campaigns...
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David Arnoux is Head of Growth and co-founder of Twoodo. Twoodo helps you organize everything and anything using #hashtags, giving you headspace to focus on what’s important.
Six ...
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A few months ago, I had the wonderful opportunity to speak to an insurance company in Iowa. They were intrigued by my focus on the Collaborative Economy (sharing economy, maker movement, co-innovation). We had a lively conversation, and they shared with me, “Jeremiah, we love what you’re doing, but it’s not that new! In the Midwest we’ve been sharing for hundreds of years. People share their farms, their land, their time, their crops, and their equipment. You see, it’s just called being a good neighbor.”
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A tweet containing a bizarre picture of a train being transported through the town of Barmouth in Wales has been retweeted more than 2,100 times.
Chris Applegate posted the photo along with the line "Go home train, you're drunk" at 10:36 GMT on Friday.
As well as being retweeted by the likes of DJs Rob da Bank, Sara Cox and Jameela Jamil, the tweet has been "favourited" more than 1,000 times, and has received dozens of replies.
So what's the secret to triggering a Twitter mini-trend? Applegate, who works for the social media agency We Are Social, told BBC Trending it's down to a combination of three factors.
http://www.bbc.co.uk/news/blogs-trending-25824542
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If you’re using email marketing, you know it’s the channel with the best ROI for your company. After all, your…
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In search of a better social media strategy? Listen up: these changes will change the way you share.
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Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months.
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Si – selon P Sheldrake- l’influence est la capacité à « faire changer quelqu’un d’ opinion ou de comportement», vous devez admettre que c’est une prédiction difficile à établir !
Evidemment, les abus du mot influence par les Klout ou Peerindex de ce monde ont aussi contribué à jeter un voile sur le thème du score d’influence. J’ai même suggéré dans un autre post que l’influence online pourrait en fait être un phénomène chaotique.
Cependant, au delà du concept flou d’influence, une réalité ne peut pas être ignorée par les marques. Avec le web social, certains individus peuvent avoir un impact disproportionné sur ma marque.
A lire sur traackr.com
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Lead generation and demand generation are two important, but separate, strategies. Demand generation is focused on shaping audience members' perspective, while lead generation is focused on capturi...
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Si vous administrez une page Facebook et que vous portez de l’intérêt aux statistiques, vous avez sans doute constaté que les données présentes dans l’export (XLS ou CVS) sont bien plus complètes et bien plus détaillées que dans l’interface web ; sentiment renforcé depuis que Facebook a cherché à simplifier la compréhension des Insights en Juillet 2013 (au passage, si vous n’utilisez pas cet export… je vous conseille vraiment de vous y intéresser).
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Internet penetration in France, Germany, Italy and Spain will continue to vary substantially this year, according to a new eMarketer report. Mobile is reshaping online behavior in these countries.
Les infos, stats, études, analyses convergent toutes dans le meme sens : le mobile devient le principal device d'accès au web. Cela remet en cause toute l'approche business. Au delà de la taille d'affichage, le comportement n'est pas le même non plus car la consultation des contenus se fait en mobilité et donc avec un degré d'attention moindre.
Enfin un article qui prend du recul et exprime un avis que je partage.