Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for an average page, and just 2% for large pages with more than 500,000 likes. And the unofficial advice from Facebook sources to community managers noted in the report? "Expect it to approach zero in the foreseeable future."

4 short stories of our attempts to be lean at our startup It’s no secret that I’ve personally been hugely impacted by Eric Ries’ work and the Lean Startup movement. Buffer would not be where it is...

Learn how LinkedIn Showcase Pages help you deliver targeted product messaging to separate audience segments from your LinkedIn Business Page.

Sure you are accepting connections, but are you really getting value on LinkedIn? Make sure you are taking advantage in these five proactive ways.

Could publishing on LinkedIn cause duplicate content issues for your brand? Learn what the most likely outcome is, and how to avoid penalties.

According to the Pew Research Center, there are only six types of Twitter conversations. Learn what they are in this simple infographic.

Avec la montée en puissance du Digital au sein des entreprises, et son intégration plus forte au sein des différents métiers, on voit les logiques organisationnelles fortement évoluées au sein des ...

Sans standards l'urbanisation sociale du SI restera mission impossible. Des standards qui sont autant un enjeu d'adoption que d'intégration.

That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. Learn how to do message match correctly.

Une infographie qui résume les nouvelles tendances du social media pour l'année 2014 !

For those of you waiting for just one more sign that the time has come to use social media marketing to spread the world about your business and market yourself to the masses, the moment of truth has come.

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.

With search engine giants favoring quality backlinks more than ever, PR professionals have a unique opportunity to leverage their skill set into SEO practices.

Want to be a successful blogger? Then it's time to get a clue about what matters in blogging. These 11 crucial blog post ingredients are a good start.

La cover twitter pour les marques médias, l'alliance du contenu et du graphisme.

Ever wondered what to test on your landing pages? Learn from 26 great landing pages - each critiqued for conversion including A/B testing advice.