|
SoShake
L'information du marketing digital. Pour comprendre, apprendre, développer, entreprendre. De l'information des analyses, des recommandations sur l'écosystème digital et le monde que nous nous construisons. Curated by Brunofridl |
Your new post is loading...
Scoop.it!
This post originally appeared on the Buffer blog and has been republished with permission. Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.
Scoop.it!
Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies.
Scoop.it!
Sarah Judd Welch is the founder & head of community design + BD at Loyal where she designs communities for startups, brands, and Fortune 100s. I’ve never felt entirely comfortable defending my work in community.
Scoop.it!
Why Your Next Event Should Have A Twitter Wall
Twitter est devenu indispensable pour l'engagement et le dynamisme de l'audience. Sans compter là visibilité obtenue au delà du lieu de la manifestation
Scoop.it!
70%-80% of B2B Marketing content goes unused. Why does this problem exist? What are marketers supposed to do about it? We'll give you practical tips for pulling that content out of the trash bin.
Un contenu créé pour un occasion particulière (un conférence par exemple) possède intrinsèquement un potentiel d'utilisations multiples. Et permet de prendre la parole sur le cœur de son sujet avant, pendant et après le court instant de sa visibilité (vos 20 min de conférence !
Scoop.it!
.Google is putting out its Wildfire. The seemingly harmonious relationship between the search engine giant and the social software platform is has come to an end after a partnership that lasted about 20 months.
As a part of Google, Wildfire’s aim was to help businesses improve their social media marketing efforts. Google’s interest and investment in Wildfire legitimized social media marketing in the eyes of many observers.
Well, as the NFL has taught us, something being dropped is just as newsworthy as it being picked up. So what does Google dumping Wildfire mean for social media marketing? Is it dead? Has it devolved into simply throwing money at social networks for ads?
I don’t think so. Google has its reasons for its loss of interest in Wildfire, but it should not signal marketers that content marketing campaigns are useless. In my opinion, ads are no good without a solid content basis behind them. That said, creative and integrated campaigns that drive consumers to social channels and encourage them to interact with brands are tough to pull off without some serious strategy behind them.
There are a few concepts and platforms that can help build integrated campaigns, and here are five of them:
Search et social marketing seraient ils incompatible ?
Scoop.it!
@Brian Yanish - MarketingHits.com comments:
This video covers many tips to help not only Startups, but any business that wants to develop a lean content strategy.
Key points:
1. Identify The Customer
2. Run Experiment
3. Build a Minimum Viable Product
4. Be Versatile
Scoop.it!
About a month ago, I talked about LinkedIn opening up its publishing platform to the outside world. And before you know it, the platform has people flocking to it in hordes, setting up accounts, trying to expand their connection network in an attempt to start getting their content out there, and get it seen.
Ces 5 points sont fondamentaux sur LinkedIn ! J'en ai déjà relevé certains lors de remarques et conseils dans nos discussions. A lire pour ne pas se planter sur LinkedIn et donc sur votre réseau business
Scoop.it!
This article is going to help you plan your site layout, architecture, navigation, and wording. The aim is to make your site more interesting, less confusing, and in turn, more click-worthy.
Passionnant cet article qui détaille par l'exemple comment construire un site efficace. User centric Inside !
Scoop.it!
Brian touches on a number of different topics including content marketing, real-time content creation, and the effects of using content in such a short-lived, meaningless way.
Brian Solis est toujours aussi intéressant à écouter.
Scoop.it!
Au royaume de l'information, le renseignement est roi ! Pour demeurer agiles et compétitives, les organisations doivent s'informer en continu et apprendre sans cesse. Alors comment capitaliser sur ...
La capacité à filtrer l'information pertinente, l'organiser pour la mettre à disposition des autres, ce qu'on appelle la curation, permet de démontrer sa connaissance fine d'un sujet, sa maitrise et sa culture pour faire rayonner sa marque.
Scoop.it!
This infographic highlights why having and managing a GooglePlus presence for B2B marketers is important.
Scoop.it!
Use the LinkedIn Publishing Platform to create, publish and showcase your blog high-quality content to your professional network and build your influence.
Scoop.it!
LinkedIn has evolved from an online resume to a professional content platform. Learn these 15 ways to become a power user and grow your business.
Scoop.it!
![Lead Generation on LinkedIn [INFOGRAPHIC] | @AskJamieTurner | SoShake | Scoop.it](https://img.scoop.it/sAiICesze3pfEM6f1m0ztTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
B2B marketing is hard on social media, but this infographic from Oktopost illustrates how LinkedIn can be a valuable lead-gen tool for B2B marketers.
Scoop.it!
Discover 29 hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.
Scoop.it!
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
Très intéressante et pertinente cette table périodique marketing. Ayant étudié la chimie dans ma jeunesse et donc la "vraie" table périodique qui a incité cette reprise adaptée au digital, son détournement est particulièrement bien fait et chaque composant est parfaitement illustré
J'ai me beaucoup !
Scoop.it!
Intermediate/ Digest...
Consider the following seven easy-start steps to get your content engine revving.
1. Start with the prospect, lead, and customer in mind
Developing buyer personas to understand what attracts, engages, and motivates your target audience is the first step in the content assessment process.
2. Map the buyer's journey
If you've identified more stages based on existing prospect/customer data, you're ahead of the game. Now, open a simple spreadsheet and label the columns with the stages you have identified. Be sure to include a couple of questions they'll be asking to ensure your content provides answers.
3. Classify the type of content you'll need
In converting lookers into buyers, not all content is created equal. Start with the basics and label the following content categories as rows on your spreadsheet: e-book, whitepaper, blog, webinar, video, infographic, case study, customer testimonial, research report, and online article.
4. Begin filling in the blanks
As you map the asset, be sure to include a title, date of creation, and URL in this first phase, so you can easily refer to it as you later refine your content strategy.
5. Identify and mind the gaps
Once you've completed the spreadsheet, it's time to identify the gaps between the content you have and the content you need.
6. Rinse and repeat steps 2-5
This initial assessment has provided you with a solid foundation to begin building your content strategy, but it still needs work. Take what you've created here and replicate the spreadsheet for each buyer persona you identified in Step 1.
7. Get busy creating content
Remember that engaging, relevant content goes a long way in building the foundation for lead-to-revenue success. Identify and fill the nurture gap in your buyer cycle, and reap the rewards of marketing automation.
____________________________________________________
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Personas X Stages = a boatload of content. As discussed in previous post, do what you can to leverage a single piece of content by adapting it to each persona in each stage.
Scoop.it!
Want resources for getting started with blogging, start to finish? This guide tells all you need to know, including themes & plugins.
Debutant ou agueri au bloging, des tips utiles pour tous les niveaux dans cet article.
Scoop.it!
Facebook a annoncé l'embauche de Liz Heron, journaliste du Wall Street Journal. De nombreux réseaux sociaux ont ajouté des journalistes à leurs équipes, afin de répondre à l'intérêt de leurs utilisateurs pour l'actualité.
Evolution à suivre : le contenu réunit le média et le producteur
Scoop.it!
“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.”
This is Caryn Marooney, Head of Technology Communications for Facebook. But before that, she co-founded OutCast, the elite PR agency that worked with one-time startups Amazon, Salesforce.com, Netflix and VMware. She’s seen firsthand how hard it is for young companies to capture press attention when they have zero brand recognition and limited resources.
Most founders set out to create something iconic but don’t know where to start. At First Round’s recent CEO Summit, Marooney boiled down this massive challenge into an execution plan and guidelines for startups to craft an image that will resonate with the public and the press, launch on a strong note, and build momentum as they grow — regardless of size and resources.
Scoop.it!
Le recrutement a changé d'ère. Les recruteurs ont ils suivi la mutation de leur métier ?
Scoop.it!
No matter what type of business you have, there are likely some people who could be considered influencers in your industry, or one closely related to it. Influencers can help you with your business in many ways, from being a... Read more »
Scoop.it!
This is a guest contribution from Karl Staib of Domino Connection.
Wouldn’t it be great if you were getting twice as many blog post comments as you do now?
If people would ask you more questions and add comments, it would help build your community. They spur conversation that might even help you to create new content. And as you may know, people who engage with your blog are more likely to become loyal fans who buy from you and share your content with their tribe.
Scoop.it!
Twitter’s Vine was one of the most popular apps of 2013. Part of its popularity lies in its simplicity.
![Social Media and Job Search in 2014 [INFOGRAPHIC] - Business 2 Community | SoShake | Scoop.it](https://img.scoop.it/e6Q3Vu8CcJrYi_9K5YdnFjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
