Here are five tips to improve your social media brand presence.
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L'information du marketing digital. Pour comprendre, apprendre, développer, entreprendre. De l'information des analyses, des recommandations sur l'écosystème digital et le monde que nous nous construisons. Curated by Brunofridl |
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Originally posted on BeASocialClimber.com
Whether you're a social media expert or completely new to the game, the term social media strategy is probably something you've heard of and something you've been told you absolutely need.
Well, I'm here to...
Brunofridl's insight:
Ça joue sur les mots Strategy/Ideology pourtant la question est intéressante
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Here's a close look at how the heavyweights of email (plus several other amazing sites) gain new subscribers.
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Votre activité sur Google+ améliore-t-elle votre référencement ? Depuis le lancement de G+ en 2011, de nombreux référenceurs spéculent sur l’impact présumé de ce réseau social sur les classements des sites dans les résultats de recherche Google. Qu’en est-il réellement ? Tour d’horizon d’une question qui fait débat au sein de la communauté SEO…
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10 social media tools to help you effectively manage your social media presence.
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For small businesses, LinkedIn is something that should not be ignored. Here are 4 reasons why your small business should be on LinkedIn.
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![5 Ways Vimeo Beats YouTube for Video Marketing [Creator's Tip #145] | SoShake | Scoop.it](https://img.scoop.it/oQrD2HEtR55BMta8DaBVRzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
In this week's Creator's Tip, we give you 5 reasons why Vimeo might actually be a better solution than YouTube for your video marketing.
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From
unbounce
What do you have to offer that no one else does? That's your unique value proposition and it needs to be front and center on your landing page.
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I recently had the pleasure of presenting at an Integrated Marketing Communications conference with an audience of Master's Degree students and faculty at t
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Some of us spend more time on our social networks than in the physical realm. But worry not! Here's how to use this compulsive behavior to your advantage.
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Content marketers scramble to define the metrics that matter most, collect them and put them to use to improve their efforts. Can you continue to rely on the age-old page views model traditional publishers rely on? A variety of experts offer their take on the measurements that matter most in this edition of Content Marketing Minds.
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A lot goes into crafting the perfect blog post - from headlines to content to choosing the right images. Here's how to build the ideal blog post.
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As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can add to the conversation in your area of expertise. Together, these pieces of the story paint a picture of your personal brand — a brand you create and grow over time as […]
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LinkedIn is a powerful social media channel for businesses and professional people. More and more people recognize LinkedIn’s value and they are finding more and more ways in which it can work for …
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![4 Cool Little Things to Do With the New Twitter Profile [SlideShare] | SoShake | Scoop.it](https://img.scoop.it/nLdlDPLZkbZOgAyARqqH5Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Twitter's new profile is now a reality for all Twitter users. Discover 4 cool ways you can take advantage of the new profile layout and features.
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The most efficient SlideShare tips for creating presentations that are beautiful, viral, and effective.
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![Theme Week: How to Repurpose Your Content [and Why You Should Do It!] : @ProBlogger | SoShake | Scoop.it](https://img.scoop.it/umlHNEEB5-QO7p4EFnU6ezl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This week we’ve been talking about what to do with your blog posts after you hit publish. So far we’ve ...
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Social media might be the shiniest tool in your marketing kit, but if you want to reach business leaders don’t neglect old-school tactics. That’s the main lesson to be learned from a recent study that found that executives use email newsletters — remember those? — as their primary source for news. Sixty percent said newsletters […]
Brunofridl's insight:
perhaps old-school tactics but very effective
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Content marketing leaders from some of the largest B2B and B2C brands came together last week to talk about the challenges and opportunities they see for content marketing. We came away with some q...
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Are you wondering what the latest social media trends are for marketers? Find out in the 2014 Social Media Marketing Industry Report.
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LinkedIn launched new tools aimed at helping businesses create more effective content marketing strategies that provide value for customers.
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Entrepreneurs should deploy socially-inspired CRM for small business allowing quick engagement with contacts as intuitively as other social communications.
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Digest...
Marketing Automation Best Practices for Account-Based Marketing
1. Better data
2. Stage-based marketing to accounts: Once you have better data, consider moving your marketing to the next level by using stage-based marketing techniques with your ABM tool.
3. Consider this a part of your drip strategy: Consider adding prospects on drip campaigns to ABM programs at the same time to reinforce the message. Once again, these can be set up using your API or a native integration from your marketing automation tool to your ABM tool.
Marketing Automation Best Practices for Retargeting
1. Sync up your data
2. Nurture them with digital media
3. Score from all actions
Marketing Automation Best Practices for Social Media
Social media is undergoing a brand-new renaissance. While most marketers are still focused on SEO, and growing their following through organic sharing, the advanced marketers have found out the power of paid placement on social channels. This is where marketing automation, retargeting, and social media converge.
1. Become familiar with big data sets
2. Learn to partner up for better engagement
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Via Joemktg
Joemktg's curator insight,
May 30, 2014 9:18 AM
ABM applies to a few of us, but retargeting and social media is universal. Not for the beginner.
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One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy - to read and to
Via Ally Greer
Guillaume Decugis's curator insight,
May 30, 2014 7:40 PM
I always love reading what Michael Brenner has to say. He's a super intelligent authority on content marketing with tons of experience and great knowledge to share.
I like this piece for a few reasons. First off, I couldn't agree more. Michael highlights some awesome examples of content marketing & advertising by big brands like IBM and Coca Cola and how they use marketing and advertising to tell the stories of their brand rather than just to talk about their product. To take it even a step further, the stories of their brand often don't even mention the brand itself, but rather they tell the stories of the value behind it.
Worth noting, though, is that these brands are able to do this. At one time, they weren't established brands and had to go door to door (figuratively) and sell their products. For startups and small businesses, thought leadership and brand values are great to write about and include in content marketing, but it's also important to keep some of the focus on your product and how you can pragmatically help your potential users/customers.
I'd love to hear your thoughts on talking about your product vs. talking about your brand & values and where the line crosses where you might not have to do both any longer.
Ronald Bannon MBA, C.Adm., FCMC's curator insight,
June 29, 2014 2:04 PM
One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do this you have to follow a very small set of simple rules:
- Make it interesting. A great story. Relevant to your audience. An important lesson or a key trend.
- Make the reader the hero of the story. Don’t sell. Connect on a human level. Tap into emotions.
- Take the brand out of the story. Don’t promote the brand. Be the platform. Not the story itself.
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A guide to creating a visual content marketing strategy and some great tools to use along the way.
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