|
SoShake
L'information du marketing digital. Pour comprendre, apprendre, développer, entreprendre. De l'information des analyses, des recommandations sur l'écosystème digital et le monde que nous nous construisons. Curated by Brunofridl |
Your new post is loading...
Scoop.it!
Anonymous browsing. Some of us have probably done it. There are lots of reasons for doing it. But when it happens to us, we generally don’t like it. Some LinkedIn users equate it with stalking and who are we to say otherwise? LinkedIn aren’t sure what to do about it… and it shows.
Scoop.it!
Digest...
Of course you still need a compelling product and cool ads (or messaging.) But once the prospect is a customer, continual engagement depends on over the top data driven insights. It's no longer enough to just sell the hammers and saws and let the buyer go build their house. You need to monitor how they are using the hammer and saw. You need to deliver success by guiding their use of your product based on the behavior of your most successful customers. You need to leverage your position as the center of your customer universe to share best practices quickly and efficiently. The only way to do that at scale is through data.
The message is that in a world of shrinking product cycles, cheap knockoffs, and copycat services, data marketing is the new source of differentiation. No one else has the data you (should) have on how customers can be most successful with your products. Use it to attract and retain the best and leave the rest to your competitors.
__________________
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
The point: you're data-driven, and your customer is data-driven, using data and social as a new means of product/service usage. The new currency between both parties is the digital domain.
Scoop.it!
The Weather Company has partnered with Twitter to bring weather-informed advertising to the social network.The relationship will allow marketers to target users based on the specific weather conditions of their locales.
Open data pour un meilleur ciblage des pubs !
Scoop.it!
When it comes to LPO, (brutal) honesty is the only way to learn. In this roundup of 22 landing page critiques, Oli Gardner dishes some tough love.
Scoop.it!
Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.
Scoop.it!
Marketing sur les réseaux sociaux : Quel réseau social choisir ? Quels sont les réseaux sociaux pour entreprises ? Comment utiliser les réseaux sociaux ?
Scoop.it!
Looking for blog post ideas? Get inspiration from dozens of blog post ideas and download a mind map version to pin to your wall.
Scoop.it!
About a week ago, I sat in a meeting with a colleague and we were discussing a few business connections we both shared. During the conversation, my colleague quickly opened up his browser, navigated …
Scoop.it!
Don’t be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
Scoop.it!
What is "Low Quality" content on Facebook pages? You'd better find out because Facebook will be penalizing you for posting it very soon! If not already.
Scoop.it!
This infographic examines the power of content that incorporates the left and the right side of the brain, the artistic and the analytical. Check it out.
Scoop.it!
One Essential Habit Of Successful Tweeters: Marking Milestones
Scoop.it!
This is a guest contribution from Mike Swan of Markupcloud Ltd Let's put it without masking - email marketing is ...
Scoop.it!
Dave Paradi, respected presentation coach and PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.
This is a great piece on repurposing content. I love SlideShare for this purpose. Not only can it add a more interesting visual element to the blog post when you embed the presentation, but it puts your ideas on a new platform.
Scoop.it!
"Quand la rareté crée la valeur et le buzz", c'est Snapchat ! A l'opposé de Facebook, le réseau mobile vous contraint à travailler vos contenus et leurs effets en amont. Ne vous méprenez pas, une communication bien ficelée peut engendrer un vrai buzz.
Scoop.it!
LinkedIn is an opportunity to establish your own personal brand. Read this MarketingSherpa Blog post for four steps to take your profile to the next level.
Scoop.it!
In the first two "Back to Basics" series posts, we tackled the essential elements of content marketing and how to build your content marketing strategy. This week, you can dive into the next step: ...
Scoop.it!
Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus over time will provide increasing returns.
Scoop.it!
Do you want to make the most of your LinkedIn profile? This article reveals special features that enable you to make the most of your LinkedIn network.
Scoop.it!
For ultimate social media success, there are certain tricks that even the savvy can’t afford to miss out on. Here are 7 hidden gems within social media
Scoop.it!
We all make mistakes. It's just that some are bigger than others. Social media can amplify those mistakes. Here are 20 Linkedin mistakes to avoid
Scoop.it!
Twitter is a great tool for Social lead generation because it allows businesses to monitor conversations in real-time. The ability to interact with their audience in real-time provides marketers the …
Scoop.it!
Not sure how to use Facebook for business? The first thing you need to know is the difference between a Facebook Page and Facebook Profile.
Scoop.it!
We’ve long discussed social media’s role in PR, but for the first time, we polled the industry with the help of PR News to hear YOUR experiences. In doing so,
Scoop.it!
How to Be Authentic via Social Media Among the Chaos
