Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.

LinkedIn is an amazing professional social media channel and it probably the most effective one of all for professionals. If you haven’t been leveraging LinkedIn up to this point, it is definitely …

LinkedIn Publisher is coming! LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first artic…

Did you know that 20 percent of the time people spend on smartphones is on Facebook and 556 million people log in to Facebook through their mobile devices. What if I told you that every month 927 million hours are spent on Facebook mobile apps and games?

Some successful brands on Facebook are using the social network in unique ways. Here are two examples that any brand can learn from ...

Browse through fifteen examples of brands who have created excellent homepages -- from a form and a function standpoint.

Thinking about taking a sales job at a startup? Be prepared to embrace these skills.

Baptisée Firelfy (luciole), cette fonctionnalité permet à l'utilisateur de prendre en photo à peu près n'importe quel objet avant d'être dirigé vers la page d'amazon.com qui le propose à la vente.

Grâce à Firefly, le showrooming, cette pratique qui consiste à se déplacer en magasin pour "toucher" un objet puis d'en comparer les prix sur le Web avant de l'acheter le plus souvent en ligne, se trouve encore facilitée.

What happens when you're young, accomplished, and making a decent salary but feel like you aren't making a difference? You turn to our experts, that's...

This visualization from Crowd Companies showcases the honeycomb structure of a functioning collaborative economy.

l existe de nombreuses solutions d’envois d’emails proposant des services gratuits, plus ou moins importants et restrictifs. SendinBlue offre par exemple

When we talk about conducting a competitive analysis on your various social channels, you’d be surprised how often we get this question: But who are my competitors on social media?  Your brand might know who it’s competing with when it comes to local brick-and-mortar sales, but it’s harder to tell on the open terrain of social…

Having a well-built LinkedIn page is a crucial part of a company’s visibility online, as well as an effective tool for marketing no matter the business size. The following four tips can help busine…

Facebook contests can be a great way to build an email list. Here are 10 Facebook contests that captured 10,000 emails for free without advertising

In the 2014 professional content consumption report, LinkedIn recently claimed that people on the network are sharing and consuming content at a dramatically increasing rate. Why’s that? Marketing Charts analyzed the data from this report, which was based on a survey of 2,701 active US LinkedIn members. The findings showed that people on LinkedIn engage […]

It’s finally happened. LinkedIn surpassed online news sources, Facebook, and Twitter as the go-to source for professional content consumption. LinkedIn Emerges as the Top Source for Professional Co…

Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner.

Just over 42% of US consumers surveyed say familiarity with the sender's name is the main influence on deciding whether to open a promotional email on their mobile device. Other major factors include awareness of a special deal/price in the message (20.5% say it influences) and the email's subject line (20.3%).

Read more: http://www.marketingprofs.com/charts/2014/25399/how-mobile-consumers-interact-with-promotional-emails#ixzz35BFhuNsz

Le ZMOT, ce n’est pas le dernier mot à la bouche de votre filleule de 2 ans. Ce n’est pas non plus la dernière manette Nintendo (non, ça, c’est la Wiimote). Alors, qu'est-ce que c'est ?

Want to grow a vibrant online community but not sure where to start? You're in luck. In this article, 25 experts reveal their secrets!

Gen C has more power in the marketplace because of their social media influence. Social media could make us better as individuals and consumers.

There are some things you simply have to avoid doing on Twitter, here's how to keep away from those pitfalls. What not to do on Twitter in 5 simple steps!

All good things must come to an end. Rapportive, the fantastically helpful email widget which jazzed up your Gmail sidebar with rich contact information..

A Twitter chat is more than a fun conversation. It is a marketing tool you can use to connect within your niche and to grow your audience.