When email first came out, each time I got a new message, I loved it! Now? I get hundreds per day—it’s not quite as special anymore. But while th

Cet article a pour but de guider le Community Manager dans la détection d'achats de fans / followers d'une marque concurrente.

Have you live-streamed via Meerkat and/or Periscope yet? They can be great fun, generating a heap of engagement opportunities, and they can help build brand by providing an insight into the

Social media is more than social—it’s professional—and it’s everywhere, including your office. A snapshot of an average workplace on an average day would reveal lots of minimized Facebook pages, employees scrolling through tweets on their phones, and a marketing department hard at work trying to get their company noticed. No doubt about it, social media has become an integral part of professional life, but one with rapidly evolving rules. The benefits of online networking are great, but the pitf

Social shares matter. Learn why people share, the content they most like to share and how to create social media updates to inspire readers to share.

There are two main goals for writing blog posts and having a social media presence: 1) To add value to your customers and 2) To build your credibility.

L'essentiel du web français est hors la loi en regard des obligations sur le dépôt de cookies comportementaux.

Cet article a pour but de guider le Community Manager dans la création de visuels percutants pour son animation de communauté.

When building relationships - on Twitter or in-person - a simple "thank you" can go a long way. Here are 7 ways that you can thank someone on Twitter.

C’est tout un symbole, et il est de poids. Lors de l’Adword Performance Summit, la grand-messe en matière de « search publicitaire »,...

Great blog post at Kim Garst - Learn How To Sell Using Social Media : Do you find yourself running out of content ideas for your website or blog? Or maybe you are wondering how to make sure your current content[..]

Google doesn’t directly factor social media influence into the ranking algorithm, but that’s no reason to ignore social channels or marketing efforts.

Content creation is hard, but when you've done it, make it last longer. Stephanie Vemillion helps you do that with six "magic" tools to repurpose content.

As mobile goes front and center with call analytics, columnist Bill Dinan urges marketers not to ignore other media channels like social and video.

A cheat sheet of the sizes and dimensions for photos and images on Facebook, Twitter, LinkedIn, Google+, and YouTube.

Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.

Do you want to get more out of the events you attend? In this article you'll discover six ways live-tweeting can benefit your business.

L'un des plus grands spécialistes en matière de marketing online explique comment les marques doivent appréhender ces nouveaux territoires que sont l'Apple Watch ou Snapchat.

For those about to engage in an epic design overhaul to take your product to the next level, I’ve got bad news for you. It’s probably not going to work.