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March 22, 2016 9:55 AM
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How to Create Persuasive Content: Lessons from Aristotle

How to Create Persuasive Content: Lessons from Aristotle | digital marketing strategy | Scoop.it
When you create persuasive content, start with Aristotle’s rhetorical appeals: ethos, pathos, and logos – Content Marketing Institute
malek's insight:

The vast majority of consumers do their research, however, 50% of purchases are driven by emotion.

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