digital marketing strategy
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Rescooped by malek from Content Creation, Curation, Management
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October 26, 2015 3:40 PM
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Content is no longer king. Here are five things that are.

Content is no longer king. Here are five things that are. | digital marketing strategy | Scoop.it

A huge amount of what we’ve traditionally call ‘content’ in learning is actually instructional design: the pacing and variety of activities, the flow, the challenge of zeroing in on the best and most enjoyable way to help someone master a particular skill. Those elements aren’t going anywhere.


Via Nik Peachey, massimo facchinetti
Zigmas Bigelis's curator insight, October 24, 2015 2:11 AM
UX is king.

The problem with UX (user experience) is that customers only really notice its absence. If you absolutely nail the UX of your digital product, the only people who will congratulate you are UX nerds like me. If you mess it up, though, you’ll know about it soon enough. You’ll notice the complaints. You’ll notice the attrition. You’ll notice the churn.

Elke Das's curator insight, October 24, 2015 5:56 AM

Spannende consequentie voor onderwijs, als niet de vakinhoud er meer toe doet, maar wat je ermee doet, wat je ermee kunt en wat je ervaart.

1. user experience

2&3. toegankelijkheid en keuzemogelijkheden

4. kosten

5. data

 

Maar dan komt de toets ... interessant.

Bonaventura Di Bello's curator insight, October 27, 2015 4:32 AM

L'assioma per cui "il contenuto è sovrano" sembra incrinarsi sempre di più. Ma allora cos'altro conta nella comunicazione? Ecco cinque elementi che potrebbero avere altrettanta importanza...

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