When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.
Via Martin (Marty) Smith
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Rescooped by
malek
from Curation Revolution
onto digital marketing strategy March 21, 2014 9:48 AM
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Scoop.it!
Via Martin (Marty) Smith
malek's insight:
Does Disruptive technology mean that management practice is completely different from existing theories?
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