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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Rescooped by
malek
from Daily Magazine
July 9, 2017 4:10 AM
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Scoop.it!
Data privacy and security is not a question of if. Learn how to protect your most important asset!
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Rescooped by
malek
from MiniTool Software Solution
September 30, 2016 2:30 AM
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Scoop.it!
Leading with EQ: Learn how to manage your emotions and be more efficient and effective at work.
Leadership: The role and power of EQ.
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Rescooped by
malek
from Must Market
October 12, 2015 3:56 AM
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Scoop.it!
SMM For Startups
Great tips here for #startups including:
1. Create Your Social Media Strategy
3. Ask Your Audience What They Want
4. Provide Customer Service on Social Media
5. Build An Online Community
6. Constantly Evaluate Your SMM Strategy
7. Don't Be Afraid To Experiment
I left a comment on Shane's post about the need to curate content and blog. Social media without meaningful shares is spam. Startups are so self referential. They are so widget focused it can be hard to have them THINK about the world their widget fits into. Content curation helps open any company up to great relevant content from other sources. Curating that content creates a supportive social network and places a startups business in context.
I would say #6.Track and evaluate your social media performance, is probably the one we hardly do.
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Rescooped by
malek
from Social Marketing Revolution
October 5, 2015 8:02 AM
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Scoop.it!
Adding Feeds To your Blog / Site
I wrote a Curagami post recently about how the future of ecommerce is a symphony of feeds. (http://www.curagami.com/ecommerce-future-a-symphony-of-feeds/?v=7516fd43adaa ). One tool, our beloved @Scoop.it, is leading the way in making it easy to curate with your left hand and add valuable content with your right.
This post shares the 5 easy steps to add Scoop.it feeds to your blog or website.
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Rescooped by
malek
from Must Market
June 15, 2015 8:15 AM
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Scoop.it!
Easy Marketing Trick
Want to increase traffic to your blog without spending any money? Use JetPack's mobile icon to add an icon for your blog on your phone AND share with your customers so they have a quick link from their phones to your blog.
Featured on Reddit!
A #Must #Have in a mobile era. @Martin (Marty) Smith is providing a down to earth guide.
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Rescooped by
malek
from Curation Revolution
May 16, 2015 10:41 PM
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Scoop.it!
Kelly's Community
@Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li. So we couldn't help but lay down a riff embedded within her great Why Your Business Needs Community post.
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Rescooped by
malek
from Must Market
January 14, 2015 6:19 AM
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Scoop.it!
Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time.
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Rescooped by
malek
from Curation Revolution
October 15, 2014 6:42 PM
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Scoop.it!
![10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips] | digital marketing strategy | Scoop.it](https://img.scoop.it/ZQJ8NZ6PfHUldgUxybpUfTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:
Biznlogy
1. Ask Questions, Respond to Answers
2. Personalize
3. Test ‘Em
Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).
7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs
Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.
People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?
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Rescooped by
malek
from Backlinks for your Blog
July 27, 2014 4:19 PM
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Scoop.it!
After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started.
Simply creating content isn't sufficient to gain readership. You need to actively promote that new post so that people can see it and have a chance to read it.
It can take a long time to build up email and RSS subscribers, so in the meantime, you will need to be more proactive. Here are all the things I do after I publish a post to get readers to it.
One of the best and most proliferous bloggers I know on Google+ is [url=/u/1481092 x-already-notified=1]Mike Allton[/url].Once Mike hits the publish button, he kicks into high gear the marketing of his content.
Most of these techniques are well known. Some of these gems are not to well know. All of them should become part of your content marketing efforts.
Tips on how to manage your social media presence.
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Rescooped by
malek
from Information Technology & Social Media News
June 28, 2014 7:20 PM
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Scoop.it!
To Get your Website Ranked on Page 1 of Google watch these 2 videos and follow these steps.
The techniques required to get ranked on page 1 of Google have changed since I wrote this piece September 11 2010
The Semantic Web, Conversational Search, Siri and the massive amount of content marketing flooding the web has raised the bar.
Panda, Penguin and Hummingbird algorithm updates have made it much more difficult to get get ranked on page 1 of Google.
Social Media, Authorship, Likes, Retweets, Reshares and +1's can help influence the search results, but a cohesive strategy and plan must be developed and executed for your page to hit above the fold status. Click Here if you'd like to Schedule a Hangout and learn how to get your content to rank on page 1 of Google using my model.
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Rescooped by
malek
from Must Market
April 29, 2014 6:48 AM
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Scoop.it!
Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:
* Social - embracing social media marketing.
* Mobile - operating mobile first and crating responsive websites.
* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.
Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.
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Rescooped by
malek
from Curation Revolution
April 13, 2014 12:16 PM
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Scoop.it!
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..
* Create BHAGs NOW!
* Videos and Pictures.
* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.
Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.
Success is failure to failure without loss of enthusiasm.
Internet marketing is all about try, try and try again!
Not everything will work today, maybe it was the wrong type of content, the wrong platform or bad timing.
Don't be focused on the numbers. I've seen many big brands do a post on a platform like Slideshare and only get a few 100's of views. They don't give up they spin the content and use it on a different platform.
There is a right and wrong to internet marketing. The WRONG is never trying or testing your ideas. The RIGHT is have one more viewer than yourself.
Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.
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Rescooped by
malek
from Digital Brand Marketing
March 22, 2014 12:55 PM
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Scoop.it!
"This week we released the first ever interactive web documentary for global news network Al Jazeera with the heart-rending series Indian Hospital Revisited."
(...) a few principles to present the story elements into a unified whole:
1. Bend The Tech Toward Story
2. Unify Media Fragments
3. Design For Emotion Not Just Information
4. Think Eco-Systems
5. Keep An Eye On The Numbers
#3. Design For Emotion Not Just Information
Great insight from Storygami, the makers of this work
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Rescooped by
malek
from Curation Revolution
March 6, 2014 10:52 AM
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Scoop.it!
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Yoo, hoo...
Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.
Wow, this may be the most detailed post I've read about blogging. Stay wit it and you will discover amazing blogging tips. For once "ultimate" is a well deserved title.
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Rescooped by
malek
from Must Market
February 4, 2014 9:13 AM
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Scoop.it!
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.
Eye opener on the ever changing SEO world
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Rescooped by
malek
from Curation Revolution
January 23, 2014 7:41 AM
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Scoop.it!
This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?
Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.
Promise to write more "down the SEO rabbit hole" content soon.
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Rescooped by
malek
from Must Market
January 9, 2014 1:18 PM
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Scoop.it!
![What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic] | digital marketing strategy | Scoop.it](https://img.scoop.it/BQLYqVVyBGtquoQAAjKv4jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!
Marty Note
Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in.
He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook":
* Easy to understand (and present) Call-to-Action (CTA).
* Crafted agnostic and beautiful on any receiving device.
* Respects the nuances of the social network for which you make the content.
That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are.
It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time.
Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".
Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE
What we need to know as Internet Marketers
Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.
To be heard your marketing must speak the right language at the right time.
What are your Top Performing Social Media Profiles?
Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.
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Rescooped by
malek
from Curation Revolution
December 13, 2013 3:10 PM
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Scoop.it!
If you're just getting started with social networking, here's a hard-earned lesson many veteran online networkers are still coming to terms with. Don’t follow back on social networks, just because.
"indiscriminate follow policy" ..what a loss of time and bandwidth !!
I follow because I come across a great mix of revelant information I would not find otherwise.
Something most top e-retailers are missing bsed on our Social Study (featured in Is Ecom Stuck In Is The Mud earlier in the week on Curatti.com http://curatti.com/is-ecommerce-stuck-in-the-mud/ ) is the art of the follow back. @AnastasiaAshman shares the art of these tips on who to follow back and why with this excellent post.
"...a decision with repercussions you’re going to have to deal with eventually if you want to benefit from your time on social networks..."
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Rescooped by
malek
from Ecom Revolution
December 7, 2013 5:14 PM
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Scoop.it!
Content or Conversion
Ecommerce (B2C) merchants are narrowing the "content marketing" gap with their B2B cousins, but the old left/right brain problem remains. Ecommerce requires a strange synergy between right brain creativity (design, merchandising, visualization) and left-brain science (analytics, metrics, KPIs).
If you asked me the greatest challenge from my 7 year Ecommerce Director tenure it would be finding ways to win on both sides of the content - conversion Rubicon.
When we thought we had the content dial just right it would tank our conversion metrics. Each time we thought we had conversion set up perfect our "content" metrics like pages viewed, time on site and bounce rates would disintegrate.
Finding the tiny balance beam between CONTENT's heuristic benefits (more time on site, better engagement, more Lifetime Value, better quality User Generated Content and more of it) and conversion's MONEY was hellish.
Scoop.it To The Rescue
If you run a multi-million dollars ecommerce website and aren't using Scoop.it you’re nuts. There is NO faster content feedback tool than Scoop.it (period, full stop).
Here are ways I would be using this magic wand of a tool if I was still responsible for more than $6M in online sales yearly:
* Test contest and game ideas.
* Test Q&A content (most shared WINS a page).
* Find and empower brand advocates (buzz team).
* Watch competitors like a HAWK (with keyword tool).
* Watch my key brands like a HAWK (also with keyword tool).
* Ask for help (amazing talent in Scoop.it community).
* Reward previous helpers with Scoop.it profiles and long thank you notes).
* Copy Scoop.it's brilliant soft gamification and leader boards.
* Crack the API and find ways to build curation as a "channel" with a P&L, a budget and distinct goals.
* Partner with the Scoop.it team to find common points and tap their community for "testing before you test" ideas.
* Look to create an uncapped incentive plan with Scoop.it team to weigh, measure and value traffic and conversions from the channel and PAY THEM a % of the action they create.
This last bullet is worth MILLIONS . Instead of simply thinking about the very cool curation tool I would set up "content curation" as a marketing channel with a budget. Next I would call Guillaume and Marc and ask to meet in SF.
At that meeting I would pitch a mutually beneficial partnership. Instead of approaching the partnership in a static way I would pitch the Scoop.it team on a more flexible and uncapped arrangement. If the "commons" we create together produced millions projected then Scoop.it gets a sizable "affiliate-like" commission.
If I were running LLBean.com, Target.com or especially B&N.com I would be all over Scoop.it in 2014. RedEnvelope.com is an even better example. When I created FoundObjects.com in the late 1990s (now gone sadly) RedEnvelope was the cool kid on the block.
Now RedEnvelope.com is being destroyed.
They can't compete against the User Generated Content of Estsy.com or the scale of Amazon. They are in the middle where NO ONE SURVIVES.
Crack the top of that website and reinvent it with the help of a cool tool like Scoop.it or RedEnvelope.com will reach the point of diminishing return where every order costs more to ship than it makes (ouch).
If you are developing your ecommerce plan for 2014 and you aren't thinking about Scoop.it LOOK OUT.
An eye opener on striking the balance between content and conversion.. The "How-to" list is worth multiple visits.
Preaching to the choir here, of course ;)
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Rescooped by
malek
from Must Market
November 25, 2013 12:21 PM
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Scoop.it!
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.
Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:
* Resize your Facebook posts No bigger than 620 x 320
* Choose Facebook Ads wisely
* Make it visual
* Turn up the content
* Get smart about couponing
* Take advantage of Twitter
* Upload to Instagram
* Utilize Email Marketing
My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.
Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.
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Scooped by
malek
November 5, 2013 7:09 PM
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Scoop.it!
This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is.
Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership. That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network.
Thanks for this list... I must be doing something right. All were in my network. Even the incomparable @KarenDietz !
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Rescooped by
malek
from Content Creation, Curation, Management
September 11, 2013 9:00 AM
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Scoop.it!
It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effecti...
Promising the reader a short list of tips to help improve his knowledge about an interesting subject, is a great attraction. Lists work
I'm not a big fan of numbered lists since to number is to create priority, but this excellent post from Content Marketing World with great examples of how your look and feel doesn't have to be limited shows numbered lists are a great idea from a Google perspective. Maybe expressing priority isn't all bad :).
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Scooped by
malek
July 3, 2013 5:10 PM
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Scoop.it!
In a blog post today, Twitter announced that they're "experimenting with new ways of targeting ads," which is their way of saying they're planning to track you around the web—even when you leave Twitter—and relay that information to advertisers to...
On the bright side, at least Twitter is being above board with its changes, they say that users won't see more ads on Twitter, just better ones, as a result of the tracking.
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Scooped by
malek
June 20, 2013 3:01 PM
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Scoop.it!
Look out Vine. Instagram, as expected, has added support for recording short video clips of up to 15 seconds. There are 13 filters that can also be applied.
Instagram has a video that you can watch
The video new comers are piling on.
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Rescooped by
malek
from Marketing Strategy and Business
May 30, 2013 5:40 PM
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Scoop.it!
Excerpted from article on VentureBeat:
"Are you using video in your online marketing strategies? Did you know that 87 percent of online marketers now use video content?
Whether you’ve been creating video content for years or this is your first time, we wanted to share some tips on how to make your video stand out from the rest and go viral.
Here are our 3 steps to making a viral video.
1. Understand your audience and their viral triggers.
- Know your audience:
This is very important — it is really, really difficult to make a video that everyone will enjoy. Focus on YOUR audience. Get hyper-specific.
- Consider why people share online:
The average viewer shares video for a variety of reasons.
People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”
- Understand your audience’s viral triggers:
The most important aspect of creating a viral video is understanding how to combine the two elements discussed above to understand your audience’s viral triggers. Triggers are what turn your viewer from a passive spectator into someone that will share your content.
Focus on one or two triggers and go “all-in” on them.
2. Optimize your video for an online audience.
- Post your video everywhere:
Your video should be hosted on YouTube, Vimeo, and your professional content management system. Submit your links to Reddit, Digg, StumbleUpon, Facebook, Twitter and any other frequently visited site that displays video.
- Make it short:
Keep your video short — the average viewer watches between 15 – 30 seconds of a video, so lead with the portion of the video that is engaging.
- Design for remix and meme-ability:
Sometimes your initial video is not the one that goes viral, but parodies or memes that are developed from it can become instant hits.
- Provocative thumbnail and proper tagging:
Make sure to give your video a provocative thumbnail.
Also, make sure to give your video the proper tagging with description text that helps your search engine optimization (SEO) efforts and people who are looking for your video on YouTube.
3. Distribution.
Unfortunately, nobody can guarantee that a video goes viral. The best way to do this is to create initial small groups of supporters to start your distribution cycle.
- Niche influencers:
This goes back to understanding your audience. Online publications and bloggers are hungry for content that is interesting for their audiences.
- Celebrity influencers:
After getting some niche recognition, the next step is to reach out to influencers with larger built-in distribution networks. These include YouTube celebrities, mainstream bloggers, Twitter celebrities, etc.
- Create initial groups of support:
Use a service like Virool to guarantee your video gets viewed a certain number of times. They use a network of blogs, games and other partners to make sure that real people watch your content..."
Each step is analyzed with more information and with some videos as example. Read full original article here:
http://venturebeat.com/2013/05/29/how-to-make-a-viral-video/
Many industry experts consider video to be marketing's new frontier, be it through Youtube or short stories on Instagram. But creating a successful video is more of an art than a science.
Are you still underestimating the importance of Big Data?