 Your new post is loading...
Your new post is loading...
|
Scooped by
Gary Hitching
December 18, 2014 9:15 AM
|
Marketing automation isn't going anywhere, but that doesn't mean your entire marketing approach has to be robotic.
|
|
Scooped by
Gary Hitching
August 14, 2014 3:22 AM
|
Optimizing for local is no longer an option for businesses. No matter their size, it has become a necessity for growth. If you haven’t implemented local search optimization, then there is no better time than the present.
|
|
Scooped by
Gary Hitching
June 12, 2014 3:13 AM
|
While many business owners are beginning to learn the science of Social Selling, sales and marketing practitioners have mixed feelings about its success, complaining they don’t see an immediate outcome and therefore often give up
|
Suggested by
sophiedesc
June 6, 2014 12:09 PM
|
INFOGRAPHIC - 6 essential tips to run successful Instant Win Sweepstakes on Mobile: collect leads and consumer data, promote your brand, increase visibility
|
|
Scooped by
Gary Hitching
June 5, 2014 2:15 AM
|
From personalized subject lines to custom content videos, emails are getting flashier. After all, marketers are continually looking to improve results with an edge over the competition. There’s always a new tactic, technology or theory that promises to drive more opens, clicks and conversions. The problem is that in our zeal to find “the next big thing,” we often lose sight of what really matters: putting together the right foundational elements that will drive sales consistently and predictably.Here are four basics every successful email marketing strategy should include. By getting back to these basics, you can rest assured that you’ve built a strong foundation to support all that flashy content.
|
|
Scooped by
Gary Hitching
May 30, 2014 4:18 AM
|
A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network.
|
|
Scooped by
Gary Hitching
May 30, 2014 4:05 AM
|
Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the planning and execution of marketing programs. Agile marketing’s potential, however, extends well beyond marketing start-ups and in many ways goes hand-in-hand with inbound marketing.
|
|
Scooped by
Gary Hitching
May 23, 2014 3:29 AM
|
Your business’s homepage is undoubtedly one of the most important pages on your entire website. It’s your virtual front door and your face to the world! When it’s done wrong, it’s like giving your customer a limp handshake – you make a weak first impression. But when it’s done right, it’s magic.
|
|
Scooped by
Gary Hitching
May 23, 2014 3:23 AM
|
Everyone has wrapped their brains around the idea of content creation, and knows they should create amazing content to engage with their target audience. And that’s how content curation, the less known brother of content creation, gets left out in the cold. It is definitely a power that can be harnessed, and it doesn’t just mean collecting but also sharing and commenting. It’s a good way to interact with your visitors and offer them interesting content but also “helps” content creators with a mention.
|
|
Scooped by
Gary Hitching
May 22, 2014 2:27 AM
|
Discover the six most engaging mobile apps to integrate with your social media marketing and leverage your mobile presence.
|
|
Scooped by
Gary Hitching
May 12, 2014 3:36 AM
|
Writing compelling emails has gotten more and more difficult in today's world. As marketers around the world have exploited the creation of content and technology has bombarded our lives with too much information, the real question is how you get your sales message across. Technology has increased people's access to information from anywhere in the world, and the volume of email we receive on a daily basis has increased even faster. Your content has to stand out, or it will just wind up being another unwanted message headed for a spam folder.
|
|
Scooped by
Gary Hitching
May 9, 2014 3:49 AM
|
Don’t ignore your existing client base on the hunt for new leads – or you could risk losing out on genuine business opportunities for growth. A marketer’s focus is inherently on creating new leads and customers – but your biggest mistake could be forgetting about the customers you already have. Think about it; your existing customers have already bought into your product or services. If they’re already picking up what you’re putting down, then the hard part is over. Your existing customer base offers huge potential for up and cross-selling. To develop an effective cross/up-selling strategy, read the following article.
|
|
Scooped by
Gary Hitching
May 1, 2014 2:45 AM
|
Are you now tasked with the seemingly impossible? Yes, in addition to your current job duties, you now have your company’s inbound marketing on your plate. You’re already stretched thin. So, how do you make the time? We all have the same 24 hours each day. The key is how you are using those hours, and how you can use them to your advantage.
|
|
Suggested by
Orson.io
December 18, 2014 9:12 AM
|
Why do you need your business on Google Maps? More and more users prefer Internet to Yellow pages to find a company or service online. That's why.
|
|
Scooped by
Gary Hitching
June 12, 2014 3:15 AM
|
Google Analytics is the go to website statistics website that will generate website reports on your traffic, and traffic sources and measures conversions and sales. This product is aimed specifically at marketeers rather than webmasters.
|
Suggested by
Sanjana Singh
June 12, 2014 3:09 AM
|
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.Yes, it’s increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.
|
|
Scooped by
Gary Hitching
June 6, 2014 3:58 AM
|
Thanks to this slick augmented reality mirror, if you happen to find yourself in Sephora’s makeup store while visiting Milan, Italy, you’ll have the rare opportunity to try on almost every shade of eyeshadow the company sells, without ever putting any of it on your face.
|
|
Scooped by
Gary Hitching
May 30, 2014 4:23 AM
|
In today's socially connected world, public relations is more important than ever before. Today, a single tweet from the right Kardashian could be worth more than your entire advertising budget.
|
|
Scooped by
Gary Hitching
May 30, 2014 4:08 AM
|
Looking to succeed with Inbound? Then don't fall victim to these common Inbound Marketing habits!
|
|
Scooped by
Gary Hitching
May 23, 2014 3:32 AM
|
You need a website to keep relevant in the ever evolving and expanding digital age. Your website is more than a brochure of what you do- it’s a sales tool, a marketing tool, and it helps support your business goals and growth. Not to mention it will make you look awesome in comparison to the competition when done well. There is no cut and dry layout for a website that will be successful across industries. No navigation bar or footer is created equal.
|
|
Scooped by
Gary Hitching
May 23, 2014 3:26 AM
|
The mobile channel has seen explosive growth year on year, providing businesses with the opportunity for more powerful customer relationships and additional revenue streams. Small businesses may feel they lack the expertise to launch an effective mobile marketing campaign. How can they compete with bigger companies and stay current with the fast-changing world of mobile technology?
|
|
Scooped by
Gary Hitching
May 22, 2014 2:33 AM
|
Content marketing is the process of creating and sharing engaging and informative content freely so that your company can attract prospects and turn them into long lasting customers. The idea behind content marketing is that by distributing content in the form of blog posts, news releases, e-mails, white papers, case studies, e-books, infographics, and video, you come to be known by your prospects as the go-to expert in your sector. Your prospects also come to know and trust you (hence helping them become life-long customers). But does content marketing really work? Read below for some statistics about the effectiveness of content marketing.
|
|
Scooped by
Gary Hitching
May 12, 2014 3:43 AM
|
|
|
Scooped by
Gary Hitching
May 9, 2014 3:53 AM
|
The concepts of branding and inbound marketing may seem to be at odds most of the time. After all, branding is how the world sees you; inbound marketing is how the world finds you. You’ll spend thousands of dollars and valuable hours developing a brand—an identity—by which you’ll be identified. This brand may be available to and recognized by a large number of people…the whole world, if you’re lucky. Those people, amazing as they are, won’t all be potential customers, and that’s where your inbound marketing comes into play.
|
|
Scooped by
Gary Hitching
May 6, 2014 2:51 AM
|
You know that it’s important for your email newsletters and announcements to look great on mobile. But did you also know that there are things you can do to make it easier for smartphone users to connect with your business? You can make it intuitive for them to call you, find you, and keep track of your events. These are simple things that may not seem like a huge benefit at first glance, but could be the difference between someone just reading and deleting your email, or someone reading your email and taking the next step to reach out to you in person or over the phone. Here are three simple things you should know to better engage with your readers on their smart phones
|
Scoop.it!
