 Your new post is loading...
Digital marketing technology is undergoing major changes. The digital marketer today has to be aware of the latest technological advancements to stay ahead of the curve. The 10 must-have skills for every digital marketer are:
1. Affiliate marketing
Affiliate marketing may be seen as the ultimate example of marketing communication as it is a commission-based system wherein the seller only pays up when they get an actionable lead or make a sale. For successful affiliate marketing, all you need is to be aware of its best practices, the different kinds of affiliates and how you manage them, and how to identify and recruit the right type of affiliates. You must also be up-to-date on how to fix commissions and have the capability to define the terms and conditions of your initiative to get the best possible results.
2. Analytical abilities
Reviewing analytics offers a way to identify the inefficiencies and opportunities in your delivery channels. This improves customer experiences on digital media. A successful digital marketer has to be aware of the different management systems and should be capable of leveraging them to get the results they seek.
3. Financial modelling and budgeting capabilities
Strong financial modelling and budgeting skills ensure a tight operation which delivers the target ROI. It ensures that the marketer is ahead of the curve, and is able to run his operations in the most profitable manner.
4. Content marketing
An integrated content strategy supports all your digital marketing initiatives. It calls for a perfect blend of artistic capabilities with scientific skills. Great communication, coupled with strong research and ability to synthesize data, and lots of creativity is what will ensure your success in this area.
5. Customer experience design, customization and merchandising
To encourage cross-selling and promote conversions, the modern marketer can resort to delivering personalized web experiences. To make the most of your opportunities in this area, you need to be aware of the different personalization tools, have a good grasp of the personalization techniques based on individual audience characteristics and behavior and have the capacity deliver both ‘interruptive’ and ‘inline’ content based on these characteristics.
6. Digital strategy development
Most businesses are yet to define their digital marketing strategies. You need a grasp of situation analysis, objective setting, strategy, tactics, action and control to have the capacity to develop an effective digital strategy that delivers results.
Via marketingsales
|
Rescooped by
Christophe Dané
from digital marketing strategy
October 30, 2015 6:47 AM
|
25 disruptive technology trends 2015-2016 according to Brian Solis, digital analyst, anthropologist and futurist.In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. Agree or disagree with his list – and it covers a lot of ground – it makes fascinating and enlightening reading....
Via Jeff Domansky, Os Ishmael, malek
|
|
Rescooped by
Christophe Dané
from Digital Social Club
October 29, 2015 12:50 PM
|
Facebook’s undisputed victory in ad personalization is driving Google to make changes to its advertising business, according to ADI's Q3 Digital Advertising & …
Via Sébastien Beauvarlet
|
|
Scooped by
Christophe Dané
October 26, 2015 4:20 AM
|
Retrouvez l’intégralité du palmarès eCAC40. Grâce à une infographie interactive comparez les géants de la cote selon vos propres critères. Selon l'édition 2015 du classement eCAC40, réalisé en association par Les Echos et Gilles Babinet, Axa est...
|
|
Scooped by
Christophe Dané
October 23, 2015 9:00 AM
|
Le médiaplanning digital est en pleine révolution mais les fondamentaux de la sélection des emplacements restent identiques: Puissance, économie et affinité
|
|
Scooped by
Christophe Dané
October 15, 2015 9:00 AM
|
La grande majorité des marketeurs et des agences (78%) consacrent déjà une part de leur budget média à l’«Advanced TV», un terme générique qui regroupe l’OTT, la VOD, le replay, la TV connectée, la TV interactive, etc., selon l’étude «Advanced TV :...
|
|
Scooped by
Christophe Dané
October 12, 2015 7:25 AM
|
Les Echos.fr pourquoi AXA est en train de réussir sa stratégie digitale. Itw
La nouvelle vapeur, c'est le digital. Les leaders du digital (vous et moi, toutes fonctions confondues) sont dans une position unique et stratégique pour donner du sens et engager les employés, les...
Via ACL Partners & MG Partners
|
|
Scooped by
Christophe Dané
October 1, 2015 5:47 AM
|
The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape. Touchpoints include websites, store or office, point of sale, phone system, marketing and transactional emails, online help center, social media, service and support teams, and much, much more. Is your brand consistent across all those touchpoints? A staggering 90% of consumers expect the customer experience to be consistent across all channels and devices used to interact with brands, according to the New Jersey Institute of Technology (NJIT) infographic. Moreover, 60% of Millennials expect a consistent experience from brands whether they interact online, in store or via phone, states NJIT.
Read more: http://www.marketingprofs.com/chirp/2015/28547/how-to-brand-across-multiple-touchpoints-infographic#ixzz3nHGkTP00
|
|
Scooped by
Christophe Dané
September 29, 2015 9:00 AM
|
Buzzword de 2015, la transformation digitale est déclinée à toutes les sauces. Et bien souvent le concept est dévoyé. Il ne suffit en effet pas de créer un
|
|
Scooped by
Christophe Dané
September 28, 2015 1:49 PM
|
|
|
Scooped by
Christophe Dané
September 26, 2015 6:14 AM
|
Cette étude s'intéresse à l'utilisation du marketing digital des PME activent dans le B2B en Suisse et en France.
|
|
|
Scooped by
Christophe Dané
October 31, 2015 7:53 AM
|
An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.
|
|
Rescooped by
Christophe Dané
from digital marketing strategy
October 30, 2015 4:01 AM
|
The job of top marketers has grown exponentially bigger and harder. Digital channels and tools are constantly emerging, and marketing organizations must learn how to quickly adapt to rapidly changing conditions. To increase their agility, chief marketing officers require very different capabilities and structures than were needed in the past.
Via Marc Wachtfogel, Ph.D., malek
|
|
Scooped by
Christophe Dané
October 29, 2015 10:00 AM
|
Le PDG du groupe de presse soutient un projet proposant aux internautes de remplacer leur adblocker par un filtre réduisant la pression publicitaire à un seul emplacement.
|
|
Scooped by
Christophe Dané
October 26, 2015 6:47 AM
|
De nombreuses idées préconçues nuisent à la mise en place de projets digitaux au sein des services marketing. L'expert digital Scott Rayden en dénonce 15, dans un article publié sur le site américain Marketing Land. Voici notre sélection des 5 mythes les plus courants.
|
|
Scooped by
Christophe Dané
October 23, 2015 11:50 AM
|
Le président de l'IAB France revenait dans l'émission #Media sur le mea culpa effectué par l'IAB Monde au sujet des adblockers.
|
|
Scooped by
Christophe Dané
October 16, 2015 9:00 AM
|
|
|
Scooped by
Christophe Dané
October 14, 2015 4:24 AM
|
Liée à la data, la mise en place d'une stratégie client numérisée implique la redéfinition des territoires du directeur marketing d'un coté et du directeur informatique de l'autre.
|
|
Scooped by
Christophe Dané
October 8, 2015 9:00 AM
|
|
|
Scooped by
Christophe Dané
October 2, 2015 4:24 AM
|
L entreprise de demain sera digitale ou ne sera pas #8230;Tel est le constat de Franck La Pinta co-auteur de l ouvrage Marketing RH et spécialiste de la transformation digitale des entreprises Dans ce cadre la RH a un rôle essentiel à jouer tant pour...
|
|
Scooped by
Christophe Dané
September 30, 2015 4:24 AM
|
Rattrapés par le quotidien et les budgets limités, les directeurs de la communication ont du mal à sortir de l’opérationnel pour consacrer du temps à la stratégie.
Le directeur de la communication est sans cesse tiraillé entre la dimension...
|
|
Rescooped by
Christophe Dané
from Programmatic & Native
September 29, 2015 2:40 AM
|
“ Google study finds 56.1% of ads served on the internet are not actually seen.”
Via Mickael Ferreira
|
|
Scooped by
Christophe Dané
September 28, 2015 2:51 AM
|
Le service client de 110 marques françaises dans 11 secteurs d'activité : canaux performants, temps de réponse. Infographie | Digital & Retail
|
![How to Brand Across Multiple Touchpoints [Infographic] | Digital Marketing & IA Marketing | Scoop.it](https://img.scoop.it/WXqThlIIwmbqCk1B1DTyIDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Étude de l'utilisation du marketing digital par les PME en B2B [Infographie] | Digital Marketing & IA Marketing | Scoop.it](https://img.scoop.it/2SKbQsV50jErkN51cOgN9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
