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Scooped by
Natalia Daniels
November 16, 2018 5:28 PM
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Décryptage // Le marketing d’influence devient un business de plus en plus lucratif... mais qui ne profite pas franchement aux influenceurs.
Depuis son lancement en 2010, Instagram
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Scooped by
Natalia Daniels
November 14, 2018 5:27 PM
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Snapchat will open an in-app Bitmoji store where you can buy swag personalized with you and your friend's Bitmoji avatars.
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Scooped by
Natalia Daniels
November 13, 2018 9:53 AM
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L'enseigne de produits cosmétiques se veut pionnière dans le phygital, l'intégration des technologies et des méthodes du digital dans le monde physique. Dernier coup d'éclat en la matière, le service Sephora Plus.
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Scooped by
Natalia Daniels
November 13, 2018 5:35 AM
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Instagram : Hier, Paris a été envahi par la House of Instagram. Il s'agissait d'un événement destiné à montrer en quoi Instagram est devenu un atout marketing pour les marques. L'occasion de...
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Scooped by
Natalia Daniels
November 12, 2018 8:30 AM
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You might think you know what slang words teens are using these days, but they've probably been out of vogue for years. "Yolo," "swag," and "bae" are out. Keep reading to find out what's replaced them.
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Scooped by
Natalia Daniels
November 12, 2018 7:54 AM
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Born between 1996 and 2011 (approximately), Generation Z may not have reached full maturity, but they are sophisticated and nuanced in how they approach
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Scooped by
Natalia Daniels
November 12, 2018 7:49 AM
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Developing a brand-specific marketing strategy for a new generation isn't exactly an easy thing. But it’s a journey well worth taking. Here are some important dos and don’ts that can help you determine your own brand’s approach towards Gen Z consumers.
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Scooped by
Natalia Daniels
November 12, 2018 7:42 AM
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Gen Z holds a whopping $44 billion in buying power. With so much pull in the marketplace, companies that cater to these teens could find themselves stepping into an opportunity that could catapult their brand to new heights. Let’s take a look at 5 effective ways to win over Gen Z consumers.
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Scooped by
Natalia Daniels
November 12, 2018 7:19 AM
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Henkel, parent company of hair care player Schwarzkopf, has announced the launch of new app designed to assist consumers when looking to find the right hair colour shade for them.
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Scooped by
Natalia Daniels
November 12, 2018 4:01 AM
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As the 2018 midterm elections results roll in, one outcome is certain: Gen Zers already have a significant presence in the American political landscape — and an influence that will grow exponentially in years to come.
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Scooped by
Natalia Daniels
November 8, 2018 10:08 AM
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Le week-end dernier à Los Angeles, Sephora US a invité ses clients à un évènement unique : SEPHORiA House of Beauty.
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Scooped by
Natalia Daniels
November 7, 2018 8:42 AM
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The year is 2018, and Target is suddenly in the business of consumer electronics. And Taco Bell is producing its own line of designer apparel. And IKEA, after opening a boutique hotel in Sweden, is considering opening a second one in.
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Scooped by
Natalia Daniels
November 7, 2018 4:14 AM
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Instagram : Au cours du mois d'octobre, Paco Rabanne Parfums a développé sa notoriété sur Instagram en développant une websérie interactive portée par une star adorée des jeunes. Une campagne très...
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Scooped by
Natalia Daniels
November 16, 2018 8:51 AM
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Now that you've got Millennial marketing figured out, get ready for your next challenge.
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Scooped by
Natalia Daniels
November 14, 2018 7:40 AM
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Marketing : Si vous vous demandez si la Génération Z, alias les 15-25 ans, s'intéresse aux promotions et aux bons plans en tout genre, la réponse est oui ! Et, justement, une nouvelle étude signée...
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Scooped by
Natalia Daniels
November 13, 2018 9:38 AM
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Pinterest : En ce mois de novembre 2018, Pinterest fait un pas énorme vers les annonceurs en annonçant l'ouverture de sa plateforme publicitaire en France. Gros changement en vue !
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Scooped by
Natalia Daniels
November 13, 2018 4:03 AM
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Is it really that hard to succeed on Instagram? Why are influencers better at working within the confines of the Instagram algorithm than businesses are?
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Scooped by
Natalia Daniels
November 12, 2018 7:57 AM
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Generation Z will account for 40% of all consumers by the year 2020 and they are changing the way companies look at marketing.
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Scooped by
Natalia Daniels
November 12, 2018 7:52 AM
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Que nous réserve l'avenir du marketing d'influence ? Cinq marketeurs partagent leurs prédictions.
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Scooped by
Natalia Daniels
November 12, 2018 7:47 AM
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Internet : Pour parler à la jeune génération tout en honorant la chanteuse phénomène Christine and the Queens, l'agence 84.Paris vient de dévoiler un pack très spécial composé de GIFs qui s'invitent ...
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Scooped by
Natalia Daniels
November 12, 2018 7:34 AM
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Entre Instagram et Snapchat, la guerre continue dans le coeur des jeunes. C'est ce que révèle la nouvelle étude signée Piper Jaffray, qui donne aujourd'hui l'avantage à Instagram sur un point...et à Snapchat sur un autre point.
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Scooped by
Natalia Daniels
November 12, 2018 4:03 AM
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Musical.ly influencers are perfect for targeting Generation Z. While most are music influencers, a surprising number make videos relating to other genres.
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Scooped by
Natalia Daniels
November 12, 2018 4:00 AM
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Marketing : Sachez-le, en matière d'achat, les Millennials n'en font pas qu'à leur tête : ils se laissent volontiers influencer par ceux qui les entourent. Mais par qui au juste ? Actu-Marketing a...
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Scooped by
Natalia Daniels
November 8, 2018 4:40 AM
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Coca-Cola : Puisque les jeunes sont très réactifs à tous les défis qui s'enchaînent sur Internet, Coca-Cola light a décidé de miser précisément sur cette ingrédient pour marquer son arrivée sur Instag...
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Scooped by
Natalia Daniels
November 7, 2018 8:17 AM
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Marketing : On le sait, en cette année 2018, le marketing d'influence constitue un atout de choix pour aider les marques à engager la jeune génération...à condition de miser sur le ou les bons...
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